SOURCE: Questus

Questus

November 17, 2011 09:00 ET

Questus Wins Two Gold Davey Awards and Platinum MarCom Award for Leading Work in Online Advertising, Marketing and Websites, Streaming Video

Recognized for Innovative Campaigns and Ads for Suzuki and Yoplait

NEW YORK, NY--(Marketwire - Nov 17, 2011) - Questus, a digitally-led advertising agency with offices in New York and San Francisco, today announced that is has won two Gold Davey Awards for its recent work in Online Marketing/Advertising and for Website creation, as well as a coveted platinum MarCom award for a Streaming Video.

Questus received the Gold Award for Websites and Online Marketing for its Suzuki BusaBeats Campaign. The BusaBeats MC Battle is a contest open to aspiring hip-hop artists who write and rap lyrics about the Hayabusa motorcycle in their original songs. It brings together celebrity producers and rappers from around the world to create custom tracks, competing for a chance to win a customized Suzuki Hayabusa motorcycle.

Initially launched in 2008, BusaBeats helps Suzuki put entertainment and lifestyle above a typical corporate advertising agenda. The promotion taps into the culture surrounding the Suzuki Hayabusa, the world's fastest production motorcycle. It takes full advantage of the rapidly growing social media phenomenon by having contestants share their entries (tracks) across their social graphs using Facebook and Twitter to gain votes for a chance to win the Grand Prize through the website Questus created. The contest recently ended and winners and results are to be announced soon.

Questus was also awarded the Gold Davey in the Online Marketing and Advertising category for their Yoplait "Peel" TV spot. The spot emerged from the need to drive further awareness and trial of Yoplait Smoothies. Creatively, Questus set out to visually bring the ingredients to life -- showcasing fruit that looks so good, consumers wish they could grab a piece off the screen. The ad was also recently recognized with the platinum MarCom award for streaming video. There were over 6,000 international submissions to the MarCom awards, which are administered and judged by the Association of Marketing and Communication Professionals (AMCP). The AMCP judges are industry professionals who look for companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry. To view the award-wining ad, please visit: http://questus.com/pr/peel/

"We were raised in the digital space. We pride ourselves on being small enough to stay agile but big enough to develop large-scale cross-media solutions," said Questus' founding partner Jeff Rosenblum. "We are so proud of our team. Every person here is dedicated to creating smart, innovative solutions that build business for our clients."

The Davey Awards are the largest and most prestigious awards competition exclusively for the "Davids" of creativity. The annual International Davey Awards honors the achievements of the "Creative Davids" who derive their strength from big ideas, rather than stratospheric budgets.

The Davey Awards is judged and overseen by the International Academy of the Visual Arts (IAVA), a 200+ member organization of leading professionals from various disciplines of the visual arts dedicated to embracing progress and the evolving nature of traditional and interactive media. Current IAVA membership represents a "Who's Who" of acclaimed media, advertising, and marketing firms including: Sotheby's Institute of Art, Yahoo!, Estee Lauder, Wired, Insight Interactive, The Webby Awards, Bath & Body Works, Brandweek, Polo Ralph Lauren, ADWEEK, Alloy, Coach, iNDELIBLE, MTV, Victoria's Secret, HBO, The Ellen Degeneres Show, Myspace.com, and many others. See www.iavisarts.org for more information.

About The Davey Awards:
The Davey Awards exclusively honor the "Davids" of creativity, the finest small firms, agencies and companies in the world. David defeated the giant Goliath with a big idea and a little rock -- the sort of thing small firms do each year. The annual International Davey Awards honors the achievements of the "Creative Davids" who derive their strength from big ideas, rather than big budgets. The Davey Awards is the leading awards competition specifically for smaller firms, where firms compete with their peers to win the recognition they deserve. Please visit www.daveyawards.com for more information.

The Davey Awards is sanctioned and judged by the International Academy of the Visual Arts, an invitation-only body consisting of top-tier professionals from a "Who's Who" of acclaimed media, advertising, and marketing firms. Please visit www.iavisarts.org for a full member list and more information.

About Questus:
Questus is a digitally led advertising agency that focuses on consumer experience to create breakthrough marketing campaigns and industry-changing results for leading and emerging brands. For more information, please visit www.questus.com.

Contact Information

  • Media Contact:
    Hollis Guerra
    blast! PR on behalf of Questus
    hollis@blastpr.com
    919.757.1174