SOURCE: QuickArrow

October 14, 2008 14:01 ET

QuickArrow CEO Kevin Bury to Present at Softletter's SaaS University

SaaS Industry Veteran to Reveal a New Five-Level Services Maturity Model

AUSTIN, TX--(Marketwire - October 14, 2008) - QuickArrow, Inc., the leader in SaaS Services Automation, announced today that President and Chief Executive Officer Kevin Bury will be a featured speaker at Softletter's SaaS University Seminar in San Francisco, California, on Thursday, October 16, 2008. QuickArrow is also a silver sponsor of this premier event that will provide hard data, practical strategies, and proven tactics from companies successfully selling SaaS products and services.

Bury will cover three requirements for delivering successful SaaS services -- establishing a charter, defining offerings to support the charter, and automating the Professional Services Organization (PSO). Then, he will also apply those concepts to reveal a new five-level Services Maturity model ranging from manual processes in level one, to automation of Quote-to-Cash processes, and ultimately, to a fully integrated PSO in level five.

Bury commented, "Traditional services were marked by expensive, large-scale projects, herds of consultants, and extreme failure rates. In the SaaS world, Sales Enablement, Speed to Value, and Client Retention are the new business drivers, so services engagements are significantly less expensive, much shorter in duration, and delivered by smaller, more autonomous teams." He added, "As a result, these engagements have a much higher propensity for success, but this represents a major paradigm shift from the world of licensed software, so understanding and applying these new principles is critical."

Softletter's SaaS University: Marketing, Selling, Infrastructure, and Financing Conferences prepare software companies to benefit and profit in the on-demand world by revealing best practices for selling Software as a Service. Registration is still available by visiting www.softletter.com.

About QuickArrow

QuickArrow's Professional Services Automation (PSA) solution helps services organizations better manage the three things that matter most: people, projects, and performance. Designed to deliver the critical visibility needed to optimize services delivery, QuickArrow's Software as a Service (SaaS) solution fully integrates with leading SFA, CRM, and financial applications, replacing homegrown solutions and labor-intensive spreadsheets to automate workflows and streamline operations.

Worldwide, more than 30,000 users and 300 services organizations spanning software, IT Services, management consulting, hardware, environmental, and healthcare consulting count on QuickArrow every day to increase resource utilization, capture more billable hours and expenses, and enable more effective decision-making to drive top and bottom-line growth.

QuickArrow's unqualified SAS 70 Type II certification and innovative Web Services API ensure reliability, flexibility, and data security for clients such as salesforce.com, Borland Software, Symantec, Genesys, and Informatica. To learn more about the business impact QuickArrow can have on your organization, please visit www.quickarrow.com.

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