SOURCE: QuickLogic Corporation

QuickLogic Corporation

December 06, 2010 12:30 ET

QuickLogic Expands Presence in Asia to Meet Increasing Demand for CSSPs

New Office in Shanghai, China Offers CSSP Architecture, Customization, and Sales Support for OEMs, ODMs, and Design Houses

SUNNYVALE, CA--(Marketwire - December 6, 2010) - QuickLogic Corporation (NASDAQ: QUIK), the leader in low power Customer Specific Standard Products (CSSPs), today announced the opening of a new office in Shanghai, China to support the increasing demand for CSSPs in Asia. This move underscores QuickLogic's commitment to the handheld mobile market, and to Original Equipment Manufacturers (OEMs), Original Design Manufacturers (ODMs) and design houses developing products such as tablets, smartphones, datacards, and mobile enterprise equipment. The office will be headed by Johnson Shang, Director of Strategic Accounts.

With the opening of the Shanghai office, QuickLogic's customer engagement team and system solution group will be able to work more closely with customers and design houses throughout the customer engagement process to deliver feature-rich CSSP solutions for their mobile products. The customer-specific programmable fabric portion of CSSPs typically includes multiple Proven System Blocks (PSBs) for OEM/ODM customization and differentiation. The PSBs most frequently adopted in China include the Visual Enhancement Engine (VEE) technology for mobile device viewability in bright sunlight and the Display Power Optimizer (DPO) technology for extended battery life. Other popular PSBs include numerous connectivity and security blocks that enable higher levels of component integration and product differentiation while accelerating time to market. An extensive list of PSBs can be found at www.quicklogic.com/cssp-solution-proven-system-blocks.

"We are very pleased to announce the opening of the new Shanghai office," said Frank Ellis, QuickLogic's vice president of worldwide sales. "As China continues its drive for new and innovative features for their handheld mobile devices, QuickLogic is ideally positioned to deliver the advantages of a CSSP -- extended battery life, visual enhancement, flexibility and integration."

About QuickLogic
QuickLogic Corporation is the inventor and pioneer of innovative, customizable semiconductor solutions for mobile and portable electronics OEMs and ODMs. These silicon plus software solutions are called Customer Specific Standard Products (CSSPs). CSSPs enable our customers to bring their products to market more quickly and remain in the market longer, with the low power, cost and size demanded by the mobile and portable electronics market. For more information about QuickLogic and CSSPs, visit www.quicklogic.com.

QuickLogic is a registered trademark and the QuickLogic logo is a trademark of QuickLogic Corporation. All other brands or trademarks are the property of their respective holders and should be treated as such.

Code: QUIK-G

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