QuickLogic's DPO Technology Extends Single-Charge Battery Life by up to 36% in Handheld Devices

Display Power Optimizer (DPO) Technology Increased Battery Life in Every System Tested, Regardless of Form Factor or Display Size


SUNNYVALE, CA--(Marketwire - November 30, 2010) - QuickLogic Corporation (NASDAQ: QUIK), the leader in low power Customer Specific Standard Products (CSSPs), announced today that its DPO technology has been field-proven to lower total system power consumption by up to 36% in handheld consumer devices such as smartphones and tablets. This power savings results in extending the battery life of these devices by the same percentage.

Used in conjunction with the DPO Proven System Block (PSB), QuickLogic's Visual Enhancement Engine (VEE) technology greatly enhances the viewability of mobile device displays. VEE optimizes video characteristics on a frame-by-frame, pixel-by-pixel basis to provide the user with a natural viewing experience, even under the most challenging viewing conditions.

As part of the product development process, QuickLogic customers integrate CSSPs containing VEE and DPO PSBs into their form-factor systems. DPO technology is then calibrated to the specific parameters of the OEM system. After calibration, system power consumption measurements have shown that DPO technology has decreased power consumption significantly in every system tested, regardless of display size or type of device. The following table presents actual data reported from various OEM systems.

Display Size (Inches) OEM End Product Battery Life Improvement
7" Tablet 36%
5" Smartphone 23%
10.1" Tablet 22%
8.9" Tablet 17%

"As consumer devices such as smartphones and tablets evolve, they offer increased functionality with each generation," said Paul Karazuba, senior product marketing manager at QuickLogic. "Unfortunately, increased functionality almost always comes at the cost of decreased battery life. By using DPO technology in conjunction with VEE, OEMs can buck this trend by offering products with greatly extended battery life and much improved display viewability. Clearly the VEE/DPO combination enhances the users' experience."

Availability
QuickLogic's DPO technology is available immediately as part of the ArcticLink II VX2 and VX4 solution platform families. Contact QuickLogic at info@quicklogic.com or visit www.quicklogic.com for more information.

About QuickLogic
QuickLogic Corporation is the inventor and pioneer of innovative, customizable semiconductor solutions for mobile and portable electronics OEMs and ODMs. These silicon plus software solutions are called Customer Specific Standard Products (CSSPs). CSSPs enable our customers to bring their products to market more quickly and remain in the market longer, with the low power, cost and size demanded by the mobile and portable electronics market. For more information about QuickLogic and CSSPs, visit www.quicklogic.com

ArcticLink and QuickLogic are registered trademarks and the QuickLogic logo is a trademark of QuickLogic Corporation. All other brands or trademarks are the property of their respective holders and should be treated as such.

Code: QUIK-G

Contact Information:

Contact:
Andrea Vedanayagam
Veda Communications
(408) 656-4494