SOURCE: QuickLogic Corporation

QuickLogic Corporation

March 15, 2011 12:12 ET

QuickLogic's VEE Technology Enhances Effective Lumens of Pico Projector Content

VEE Enables Improved Content Viewability Without Increasing Projector Light Source Wattage

SUNNYVALE, CA--(Marketwire - March 15, 2011) - QuickLogic Corporation (NASDAQ: QUIK), the leader in low power Customer Specific Standard Products (CSSPs), announced today that its Visual Enhancement Engine (VEE) technology greatly increases the viewability of pico projector content without increasing the projector's light source wattage.

Along with size and cost, the biggest barrier that OEMs face in adopting a pico projector into handheld devices like smartphones and tablets is projected content viewability. The only solution to date has been to increase the projector's light source wattage. However, since pico projectors typically consume more than 1W in the already-taxed power environment of a handheld device, this is simply not possible. QuickLogic's VEE technology, based on the iridix® core from Apical Limited, provides the ideal solution by dynamically adapting projected content to the viewing environment. This solution allows for an increase in effective lumens without an increase in light source wattage.

"According to In-Stat, the pico projector market is expected to reach 2.3 billion units by 2014, including mobile handsets moving from a 15% embed rate to over 90%," said Paul Karazuba, senior product marketing manager at QuickLogic. "VEE presents a unique opportunity to solve a key technical adoption issue for pico projectors and to add greatly to the user experience through increased viewability and effective lumens of projected content. We are currently working with a number of mobile device OEMs and pico projector manufacturers to bring VEE to consumer pico projectors."

Availability
QuickLogic's VEE technology is available today as part of the ArcticLink® II VX2 and VX4 solution platform family. Contact QuickLogic or visit the website at http://www.quicklogic.com for more information.

About QuickLogic
QuickLogic Corporation is the inventor and pioneer of innovative, customizable semiconductor solutions for mobile and portable electronics OEMs and ODMs. These silicon plus software solutions are called Customer Specific Standard Products (CSSPs). CSSPs enable our customers to bring their products to market more quickly and remain in the market longer, with the low power, cost and size demanded by the mobile and portable electronics market. For more information about QuickLogic and CSSPs, visit www.quicklogic.com

ArcticLink and QuickLogic are registered trademarks and the QuickLogic logo is a trademark of QuickLogic Corporation. All other brands or trademarks are the property of their respective holders and should be treated as such.

Code: QUIK-G

Contact Information

  • Contact:
    Andrea Vedanayagam
    Veda Communications
    (408) 656-4494
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