SOURCE: QuickPivot


December 16, 2014 09:18 ET

QuickPivot Debuts Program Palette, Empowering Marketers to Move at Customer Speed

Award-Winning Platform Simplifies Traditionally Convoluted Lifecycle Designs, Making It Easier Than Ever to Deliver Real-Time, Contextual Brand Experiences

BOSTON, MA--(Marketwired - Dec 16, 2014) - QuickPivot, the No.1 real-time cross-channel marketing platform powering lifecycle marketing programs, today announced the general availability of its new platform, Program Palette. Winner of the 2014 MITX award for "Best Marketing Automation Solution," Program Palette is a patent pending customer lifecycle planning and execution module in the QuickPivot suite of tools.

A recent industry study revealed that 68 percent of consumers expect a brand to respond to a tweet directed at the brand -- and one in three expect a response within 24 hours. With ever-expanding channels at their fingertips, consumers choose the time and place to research, connect and buy, continuously changing their habits to suit their needs and immediately disqualifying brands that cannot give them what they want, when they want it. To maintain a competitive edge, brands must offer interactions and experiences that move at the speed of the customerby monitoring the present, understanding the past, and adding context and value with each touch.

The QuickPivot Program Palette significantly simplifies the historically complex process of designing and deploying customer lifecycle marketing programs. A breakthrough new design eliminates the clutter of traditional decision-tree diagrams that have been at the core of marketing applications for years. With an easy-to-use, visual interface, Program Palette provides unprecedented clarity around what is happening, as well as exactly where, when, and how customers are moving through the program -- in real time. Additional features include:

  • Simplified Workflow and Automation: A drag and drop interface for both designing and executing customer lifecycle marketing programs that run in a "lights-out" environment.
  • Clutter-Free Designs: Utilizing a patent pending and award winning design called "Outcome Donuts," Program Palette visually consolidates any customer touch and its outcomes, resulting in a single, easy-to-understand, object. The result is 50-70% less clutter than traditional "Visio" style program designs.
  • Real-Time Measurement: Program Palette provides real-time running counts of customers moving through their lifecycle programs, allowing them to see the proverbial "water through the pipes" that marketers have been craving for so long.

Program Palette allows marketers to quickly plan, visualize and execute programs from the same tool, and modify those programs in real time to optimize results. As a result of this new visual design, marketers are now able to easily identify and eliminate campaigns that are not working and focus on more effective and targeted initiatives.

Paul Mandeville, CPO for QuickPivot, noted, "Early discussions with analysts indicate that our unique 'outcome donut,' which collapses a campaign and its logical outcomes into a single, digital image, is one of the key features that will set this application apart from other marketing technology offerings. When you can see what's working, what isn't and then quickly change ineffective campaigns -- then you begin to move at the speed of the customer, and continue to get better with every interaction. We feel confident this will change the face of marketing."

To learn more about the QuickPivot Program Palette, please view our new demo video.

About QuickPivot
QuickPivot is a new real-time, cross-channel marketing automation and services provider powering lifecycle marketing for B2B and B2C organizations. Winner of the most innovative marketing automation solution by the 2014 MITX What's Next Awards, the new QuickPivot platform enables marketers, in any industry, to dynamically derive customer insight, listen to brand interactions and adapt campaigns to create seamless buying experiences. Leveraging more than 16 years of experience from its roots as Extraprise, the leader in right-time revenue optimization services, and SmartSource, a leader in SaaS cross-channel campaign management software, QuickPivot helps companies like Bank of America, Whirlpool, HP and over 30 channel partners, including Harte-Hanks, Digitas and Fulcrum Analytics.

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