SOURCE: QuickPivot

QuickPivot

July 21, 2014 08:00 ET

QuickPivot Launches Real-Time Cross-Channel Marketing Platform

QuickPivot, Formerly Extraprise, Announces New Brand and Offering to Enable Marketers to Listen, Connect and Adapt Throughout the Customer Journey

BOSTON, MA--(Marketwired - Jul 21, 2014) - Extraprise, the right-time revenue optimization services provider for global enterprises such as HP, and Bank of America, today announced that the company is rebranding as QuickPivot and launching a new real-time, cross-channel marketing platform to power lifecycle marketing for both B2B and B2C clients. Winner of the most innovative marketing automation solution by the annual MITX What's Next Awards, the new QuickPivot platform enables marketers in any industry to derive customer insight, listen to brand interactions and then adapt campaigns with highly optimized messages and offers to create seamless buying experiences.

"Newly launched as QuickPivot, our company will now provide real-time intelligence about consumer behaviors and preferences, while enabling brands to connect with those customers at any point during the sales cycle in the most effective and engaging manner possible," said Michael Shanker, CEO of QuickPivot. "Instead of operating at the traditional 'speed of marketing,' B2B and B2C organizations that leverage our newest offerings are able to market at the right speed of the customer -- combining technology, insight, creative, channel mix and operational agility, to make every touch count at any point in the customer journey."

QuickPivot enables marketers to listen, connect, learn and adapt to drive continuous engagement and revenue. Optimized by recently acquired technology from SaaS leader SmartSource, the QuickPivot cross-channel campaign offering ensures that the right content lands wherever the customer happens to be. It supports a multitude of devices and channels such as email, mobile, web, social and print -- all in real time. In addition, QuickPivot leverages years of experience providing marketing technology and services for some of the world's largest B2B and B2C brands. The company will combine its first-of-its-kind platform with a complete range of database, analytical and reporting services that optimize and measure campaign effectiveness in real time at every stage across campaigns, channels and geographies.

"We have relied on Extraprise for valuable strategic and tactical support since 2008," said Victoria Hennin, VP Strategic Marketing and Business Intelligence at Diversified Communications. "Without their insights and vision, we would not have achieved the marketing success we enjoy today, and we look forward to continuing that tradition of success with QuickPivot."

QuickPivot leverages more than 16 years of experience from its roots as Extraprise, the right-time revenue optimization services provider for B2B and B2C enterprises, and 17 years of experience as SmartSource, a leader in SaaS cross-channel campaign management software. QuickPivot helps enterprise companies effectively execute sophisticated marketing services and supports over 30 channel partners, such as Harte-Hanks, Digitas and Fulcrum Analytics, with technology. QuickPivot will continue to service and support its existing customers and channel partners by helping them drive multi-channel marketing campaigns at the right time and in the right places throughout the customer lifecycle.

About QuickPivot:

QuickPivot is a new real-time, cross-channel marketing automation and services provider powering lifecycle marketing for B2B and B2C organizations. Winner of the most innovative marketing automation solution by the 2014 MITX What's Next Awards, the new QuickPivot platform enables marketers, in any industry, to dynamically derive customer insight, listen to brand interactions and adapt campaigns to create seamless buying experiences. Leveraging more than 16 years of experience from its roots as Extraprise, the leader in right-time revenue optimization services, and SmartSource, a leader in SaaS cross-channel campaign management software, QuickPivot helps companies like Bank of America, HP and over 30 channel partners, including Harte-Hanks, Digitas and Fulcrum Analytics.

For more information:
Website: www.quickpivot.com
Call +1-617-880-4000
Email: info@quickpivot.com

All content Copyright ©2014, QuickPivot, Inc. All trademarks are property of their respective holders.

QuickPivot is a trademark of the company. All corporate and product names mentioned herein may be trademarks or registered trademarks of their respective organizations.

Contact Information

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    Alyssa Prettyman
    Scratch Marketing + Media
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