SOURCE: Quidsi

February 15, 2012 09:30 ET

Quidsi, Inc. Launches New Online Destination for All Things Home, Casa.com

Handpicked Recommendations and On-Site Tools Give Shoppers an Easy Way to Browse a Huge Selection of All Things Home, From Cookware to Bedding to Nursery to Small Appliances

JERSEY CITY, NJ--(Marketwire - Feb 15, 2012) - Quidsi, Inc., owner and operator of Diapers.com, Soap.com, BeautyBar.com, Wag.com, and YoYo.com, today announced the launch of its online destination for housewares and home decor, Casa.com, giving busy people yet another online shopping experience that makes life easier. The site will offer the same fast, free delivery and unmatched customer service millions have grown to know and love from the Quidsi family of sites.

Casa.com will feature the broadest selection of everyday and specialty items for the home, offering bedding, towels, storage, dinnerware, cookware, outdoor living, day-to-day essentials and much more. At launch, the site will carry more than 35,000 products from classic brands to specialty collections, and significant selection will be added throughout 2012, making Casa.com the ultimate destination for online home shopping year-round.

"Since starting Diapers.com in 2005, our goal has been to make life easier for busy parents. We launched Casa.com to give our customers a place where they can shop home products along with everything else they need for their families," said Marc Lore, CEO of Quidsi, Inc. His co-founder Vinit Bharara added, "We're excited to give them all the products they'll need for their home, with the service they've come to expect from our family of sites."

Casa.com's easy-to-navigate site features a clean, contemporary design and tools to help shoppers narrow down the site's broad assortment to find the perfect home item to suit their everyday needs and personal styles fast. Just a few of the site's highlights include:

  • Casa Picks: The Casa Team hand-selected products that make life easier for shoppers, are hard to find, and/or bring style to any solution. Customers can filter on "Casa Picks" and also identify Picks by badges on product page.
  • Styleboards: These virtual inspiration boards will allow shoppers to visually arrange items and compare products, as well as share with family and friends for input.
  • Guest Curator Recommendations: Starting this March, Casa will feature a new guest curator monthly who will bring his or her style and expertise to Casa.com, selecting 12 of their favorite products.
  • "Just So You Know" Tips: Product pages throughout Casa.com will feature helpful tips and information, taking the guesswork out of any purchase

Casa.com will offer free 1 to 2 day free delivery on all orders of $49 or more. The site will share an online shopping cart with Diapers.com, Soap.com, BeautyBar.com, Wag.com, and YoYo.com, so shoppers can get everything they need for their families, homes, pets and themselves, with one easy checkout. Purchases from all sites count towards the free shipping minimum, which is lowered to $39 for orders that contain products from more than one site. Additionally, at launch, Casa.com will provide an offer of 20% off of one item (some restrictions apply).

For more information or to place your first order, visit www.casa.com. You can also become a fan on Facebook and follow the site on Twitter and Pinterest for up-to-date Casa.com recommendations, sales, special offers, and inspirations.

About Casa.com
Casa.com is an online destination for housewares, home decor, and more, with more than 35,000 bedding, towels, storage, dinnerware, cookware and outdoor living essentials. The easy-to-navigate site features everything from classic brands to specialty collections, all delivered in 1 to 2 days with free shipping on orders of $49 or more. A clean, contemporary design creates a curated experience that helps shoppers browse and find exactly what they need quickly and sufficiently, while a hand-selected assortment of "Casa Picks" identifies favorites specially chosen by the Casa.com team. Casa.com is part of the Quidsi family of sites, which is dedicated to making life easier through fast, free shipping, amazing product selection and delightful customer service. For more information, visit www.casa.com.

About Quidsi, Inc.
As one of the fastest growing e-commerce companies in the country, Quidsi owns and operates Diapers.com (baby care), Soap.com (everyday essentials), BeautyBar.com (prestige beauty), Wag.com (pet supplies), and YoYo.com (toys) . The company's mission is to make life easier for consumers by creating a new type of e-commerce experience, delivering in 1 to 2 days and providing incredible customer service. Quidsi is redefining e-commerce by combining the focus and one-on-one connection of a specialty store with the scale, efficiency, choice, value and reliability of a national retailer.