Quidsi, Inc. Launches New Online Toy Destination, YoYo.com

JERSEY CITY, NJ--(Marketwire - Sep 20, 2011) - Quidsi, Inc., parent company to Diapers.com, Soap.com, BeautyBar.com and Wag.com, today announced the launch of its online toy store, YoYo.com, giving busy people yet another online shopping experience that makes life easier. The site will offer the same fast, free delivery and unmatched customer service millions of individuals have grown to know and love from the Quidsi family of sites.

YoYo.com will feature the broadest selection of toys online, with everything from classics and best sellers to hard-to-find and specialty brands. At launch, the site will carry 20,000 toys, books, video games and collectibles. Significant selection will be added throughout 2011, making YoYo.com the ultimate destination for online toy shopping during the holidays and year-round.

"We've heard again and again that toy shopping can be totally overwhelming, which is why we wanted to create a toy destination that makes the experience as simple and efficient as possible, and hopefully even a little fun," said Marc Lore, CEO of Quidsi, Inc. "YoYo.com helps every type of gift giver find the perfect toy, whether it's parents who know exactly what they're looking for, or those who need a little guidance and some handpicked recommendations along the way."

YoYo.com's easy-to-navigate design features on-site tools to help parents and gift-givers narrow down the site's broad assortment so they can browse the most relevant selections and find the perfect toy fast. Just a few of the site's features include:

• YoYo Picks: A hand-selected assortment of stand-out toys chosen by the YoYo.com team to help shoppers identify the most "wow-worthy" toys for each age group and product category. The team looked for toys with exceptional qualities -- from those that foster imaginations and inspire good, old-fashioned fun to ones that are perfect for travel or for small apartments.
• Top 10 Toys by Age: The top 10 YoYo Picks for each ages ranging from 0 to 13.
• Toy Finder: YoYo.com's shopping shortcut, allowing customers to browse more efficiently based on age, gender and price point.
• Super Filters: Features that help shoppers further narrow search results based on key attributes like Award-Winning, Eco-Friendly, No Assembly Required and No Batteries Required.
• WishList: An easily shareable, user-generated wish list that allows parents to add specific products to help guide potential gift givers in their selections.

YoYo.com will offer free 1-2 day shipping on all orders of $49 or more. The site will share an online shopping cart with Diapers.com, Soap.com, BeautyBar.com and Wag.com, so shoppers can get everything they need for their families, homes, pets and themselves, all with one easy checkout. Purchases from all sites count towards the free shipping minimum, which is lowered to $39 for orders that contain products from more than one site.

For more information or to place your first order, visit www.yoyo.com. You can also become a fan on Facebook and follow the site on Twitter for up-to-date toy news, YoYo.com recommendations, sales and special offers.

About YoYo.com
YoYo.com is the largest destination for toys online, with more than 25,000 toys, books, video games and collectibles. The easy-to-navigate site features everything from classics and best sellers to hard-to-find and specialty brands, all delivered in 1-2 days with free shipping on orders of $49 or more. An easy-to-navigate site and toy-finding tools provide a curated experience that helps parents and gift-givers browse efficiently and find the perfect toys fast, while a hand-selected assortment of "YoYo Picks" identifies favorites specially chosen by the YoYo.com team. YoYo.com is part of the Quidsi family of sites, which is dedicated to making life easier through fast, free shipping, amazing product selection and delightful customer service. For more information, visit www.yoyo.com.

About Quidsi, Inc.
Quidsi is one of the world's fastest growing e-commerce companies and parent of Diapers.com (baby care), Soap.com (everyday essentials), BeautyBar.com (prestige beauty) and Wag.com (pet care). The company's mission is to make life easier for consumers by creating a new type of e-commerce experience, delivering in 1-2 days and providing incredible customer service. Quidsi is redefining e-commerce by combining the focus and one-on-one connection of a specialty store with the scale, efficiency, choice, value and reliability of a national retailer.