SOURCE: Quigo Technologies, Inc.

June 07, 2007 09:35 ET

Quigo Expands AdSonar's Sports and Fitness Vertical by Adding SportingNews.com and Active.com

NEW YORK, NY--(Marketwire - June 7, 2007) - Quigo, a pioneer and leading provider of site and content-targeted, auction-based, pay-per-click advertising, today announced that SportingNews.com, a leading sports community site and Active.com, a leading online destination for active lifestyles, will deploy private label versions of Quigo's AdSonar platform.

Both properties add important inventory to Quigo's vibrant network of sports and fitness-related content. The sites join a roster of other premier, Quigo-enabled sports and fitness sites including PGATour.com, GolfDigest.com, Shape.com and the corresponding sections of more than 250 local, regional and national newspaper and television sites.

Advertisers in the auction-based AdSonar ad program have the ability to choose from a variety of targeting options; by individual pages, sections, topics or keywords. Advertisers can purchase site-by-site or across the many hundreds of premium sites in the Quigo network. These options provide advertisers the assurance of knowing exactly where their ads will appear and the ability to optimize their campaigns on a site-by-site and placement-by-placement basis. In this way, marketers can maximize their brand exposure, generate more sales and increase the efficiency of their online advertising spend across some of the most recognizable sites on the web.

"SportingNews.com is committed to delivering our loyal fans and advertising partners with a rich sports community that is deep, focused and relevant," said Paul Talbot, VP of Online Advertising Sales at SportingNews.com. "Quigo's technology and approach will provide our online audience with contextually relevant offers while also enabling us to service and grow our relationships with advertisers."

"At Active we've opened up a new advertising channel with Quigo that allows our advertisers to develop a relationship directly with our brand, not a third party network," said Eric Magnuson, Senior Vice President, Managing Director, The Active Network, Inc. "We can now efficiently serve a much broader range of customers through Quigo's very intuitive user-interface and transaction model."

"Millions of sports enthusiasts and active consumers visit SportingNews.com and Active.com each day," said Henry Vogel, Quigo's Chief Revenue Officer. "These premier sites represent an opportunity for advertisers in the AdSonar Network to connect with a highly desirable and passionate audience that will welcome highly relevant listings that correspond to their interests."

Sporting News is a multi-media sports company catering to passionate sports fans. Its content is available through a weekly publication, Sporting News Magazine; a national radio network, Sporting News Radio; and a leading community-based website, SportingNews.com. SportingNews.com feeds the appetite of passionate sports fans with expert analysis, fantasy games and a collaborative community atmosphere that provides fans with a place to share their opinions. Sporting News also is a leading publisher of sports books and yearbooks, and is engaged in various wireless and iTV initiatives. A division of American City Business Journals, Inc., Sporting News is the nation's first weekly sports publication, which debuted in 1886.

About Active.com

Active.com (www.active.com), a leading online destination for active lifestyles, provides one of the Web's most comprehensive resources to find, learn about and register online for participatory events and activities. Consumers can search the site's online database and find events in more than 80 sports, in cities nationwide, throughout the year. Participants can also access exercise, nutrition and health information to help maintain fitness goals. Active.com is a service of The Active Network, Inc. which helps organizations improve customer service capabilities, increase revenues, and reduce the cost and complexity of managing and marketing activities and events through its solutions.

Quigo (www.quigo.com), recently named Company of the Year by AlwaysOn Media, provides innovative, performance-based marketing solutions for premium-branded websites and advertisers. Quigo's AdSonar is a leading network of premium-branded websites offering auction-based, pay-per-click advertising. AdSonar's content-targeted sponsored links are distributed to many of the web's most recognized sites including ESPN.com, Forbes.com, CareerBuilder.com, PGATour.com, Golf Digest, ABC News, Martha Stewart, Homestore.com, Fox News, Lonely Planet, Fodor's and the online publications of American Media, Trader Publishing, IDG and for over 150 local, regional and national newspaper sites including those of The Chicago Tribune, Cox Newspapers, The Hearst Company, The McClatchy Company, Media General, Morris Communications, Media News Group, New York Times, and USA Today. AdSonar offers advertisers multiple targeting options for their pay-per-click campaigns including national and local targeting by vertical category, site, individual page, topic, and/or keyword. Quigo's suite of search marketing solutions, including its flagship FeedPoint product, offers scalable, technology-driven services to help leading e-commerce sites acquire customers, generate sales, and build brands. Founded in 2000, Quigo has offices in New York City and San Jose, CA.

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