SOURCE: Quigo

February 15, 2007 10:05 ET

Quigo Expands Key Vertical Audiences Signing Breitbart.com, Sparkpeople.com, and Healia.com

New Distribution Partners Add Premium Publishers to AdSonar's News and Information, Lifestyles and Health Verticals

NEW YORK, NY -- (MARKET WIRE) -- February 15, 2007 -- Quigo, a pioneer and leading provider of site and content-targeted, auction-based, pay-per-click advertising, today announced that it has signed Breitbart.com, Sparkpeople.com, and Healia.com as AdSonar clients enhancing Quigo's network and reach in its News and Information, Lifestyle and Health verticals.

Each of the new partners will deploy a private label version of Quigo's AdSonar platform which will generate new revenue by enabling content-targeted, pay-for-performance ads to appear on their sites. Advertisers participating in the auction-based ad program will have a direct relationship with each site, opening up the possibility of trading up to other proprietary ad placements. Advertisers will also have a variety of targeting options such as individual pages, sections, topics or keywords that can be purchased on a site by site basis across the many hundreds of sites in the Quigo network.

"Breitbart.com, Sparkpeople.com, and Healia.com each have unique premium content that attracts a high quality audience with high user intent. AdSonar provides each site with a turn key solution to capture advertisers and their budgets that might otherwise be heading for blind networks," says Henry Vogel, Quigo's Chief Revenue Officer. "Major advertisers can achieve substantial scale by targeting vertical audience categories across multiple AdSonar-enabled sites."

"With a site like ours where the content changes all the time, we are pleased to have an ad system like AdSonar that can assure there is relevancy between the stories and the ads," says Breitbart CEO Andrew Breitbart. "Using AdSonar's performance-based system in partnership with Quigo will mean new revenue while preserving and protecting our direct relationships with advertisers."

"AdSonar is a perfect match with Healia. We both use patent-pending algorithms and sophisticated formulas that examine numerous variables and characteristics of content to ensure the highest quality results. This enables Healia.com to deliver trusted and personalized content while Quigo's AdSonar platform will match it with highly relevant and high yielding ads," says Tom Eng, Healia's Chairman.

According to Chris Downie, founder of Sparkpeople, "Quigo's private label approach will enable Sparkpeople to have a direct relationship with our advertisers so we can build experience and gain insight into one of the fastest growing segments of online advertising."

Breitbart.com (www.breitbart.com) is a leading news aggregation site boasting three million unique visitors each month and more than 20 million page views. Offering multiple text and video feeds, it is a major destination for journalists, pundits, and anyone looking for a clear layout of up-to-the-minute news. Breitbart presents content from diverse sources and allows the user multiple options for exploring topics by channel. While some sites select news stories for the user and others allow users to rank favorite news stories, Breitbart emphasizes user access to the raw news feeds -- kind of a nicely organized grocery store of news. Many top bloggers rely on Breitbart as a primary news resource. Technorati puts Breitbart.com in its Top 50, with more than 30,000 links from nearly 8,000 blogs.

Healia, Inc. (www.healia.com) is the creator of a proprietary, health-optimized search engine that uses patent-pending algorithms and content assessment to generate high-quality, finely filtered, highly targeted and personalized results for consumers. Healia technology can be integrated with any Web site or application including portals, interactive tools, and electronic health records. The Healia search engine is available to partners for free in an advertising revenue share relationship or for a license fee to maintain an ad-free environment common to health organizations and employers. Its licensees include the Veterans Health Administration (VHA), the nation's largest integrated health care system.

SparkPeople.com (www.sparkpeople.com) is a leading weight-loss website that teaches people how to stop dieting for good and make the transition to a permanent healthy lifestyle. The SparkPeople.com philosophy, combined with smart motivational strategies and a collection of personalized online tools, has helped thousands of members lose weight and keep it off. Through an international community of supportive members who encourage each other to reach their goals, SparkPeople.com has created a comfortable, positive environment for people to find the information and support they need to manage their weight without gimmicks or pressure.

Quigo (www.quigo.com), recently named AlwaysOn's 2007 Top Private Media Company of the Year, provides innovative, performance-based marketing solutions for premium-branded websites and advertisers. Quigo's AdSonar is a leading network of premium-branded websites offering auction-based, pay-per-click advertising. AdSonar's content-targeted sponsored links are distributed to many of the web's most recognized sites including ESPN.com, PGATour.com, Golf Digest, ABC News, Martha Stewart, Homestore.com, Fox News, Lonely Planet, Fodors and the online publications of American Media, Trader Publishing, IDG and for over 150 local, regional and national newspaper sites including those of The Chicago Tribune, Cox Newspapers, The Hearst Company, The McClatchy Company, Media General, Morris Communications, Media News Group, New York Times, and USA Today. AdSonar offers advertisers multiple targeting options for their pay-per-click campaigns including national and local targeting by vertical category, site, individual page, topic, and/or keyword. Quigo's suite of search marketing solutions, including its flagship FeedPoint product, offers scalable, technology-driven services to help leading e-commerce sites acquire customers, generate sales, and build brands. Founded in 2000, Quigo has offices in New York City and San Jose, CA.

Contact Information