SOURCE: Quigo Technologies, Inc.

December 13, 2007 09:03 ET

Quigo's New Ad Links Plus™ Sponsorships Turn Advertisers Into Subscribers

Innovative New Advertising Solution Enhances Advertiser Targeting and Messaging While Boosting Publisher CPMs and Generating Significant New Recurring Revenues

NEW YORK, NY--(Marketwire - December 13, 2007) - Quigo, a pioneer and leading provider of site and content-targeted, auction-based online advertising, today announced the launch of Ad Links Plus™, available through the AdSonar publisher network.

Ad Links Plus offers both brand and direct response advertisers an online advertising solution that combines the best of content-targeted text ads syndicated throughout a site and new, highly targeted graphical display ads in fixed placements on highly trafficked pages like a home page and key section fronts. Ad Links Plus programs are customized to best meet local publishers' needs and are being sold to their respective advertisers on a cost-per-time basis. Depending on the publisher deployment, Ad Links Plus sponsorships are available in daily, weekly, monthly, quarterly, semi and annual subscriptions ranging in price from $10-$20 per day to tens of thousands of dollars per month. Quigo's technology platform and team handle all the targeting, ad-serving, budget allocation, auction pricing, yield optimization, account management, billing and performance reporting. And as with all of Quigo's private label programs, both Quigo and Quigo's Publisher sales forces can sell the Ad Links Plus program.

"We've witnessed large revenue growth since the launch of Ad Links Plus," said Leigh Balcom, Sales and Operations Manager of Buffalo.com. "We're also thrilled with the different types of businesses that have embraced the new program. For some of these clients it's their first time advertising on the site."

"Our Ad Links Plus results are very impressive to date, including the smaller markets like Arkansas," said Al Gibes, Executive Director of Stephens Media Interactive, producers of reviewjournal.com, the Web site for the Las Vegas Review-Journal, Nevada's largest newspaper. "The program has provided local merchants with a simple way of reaping the benefits of online advertising."

"In developing Ad Links Plus we collaborated closely with our partners to meet their needs and find new creative ways to extend our 'You Sell, We Sell' model," said Tony Wills, Managing Director of Quigo's newspaper publishers group. "We're delighted that we've been able to implement a collaborative sales process at each publisher in which both online and print sales representatives participate."

The initial market reaction has been very strong. Many AdSonar publishers are deploying customized versions of Ad Links Plus specifically tailored for their markets including: Arkansas Morning News and Times-Record, Buffalo.com, BuffaloNews.com, LasVegasReviewJournal.com and NYDailyNews.com. In the past few months, in excess of 175 advertisers have committed to 1,300 months of sponsorship. The vast majority of advertisers are from small and medium size local enterprises such as car dealers, retailers, doctors, temp agencies, contractors, community colleges, and many more.

Buffalo.com and BuffaloNews.com are the leading digital properties of The Buffalo News.

Stephens Media Interactive is a division of Stephens Media Group, part of Stephens, Inc. They operate the Web sites of the Las Vegas Review-Journal (reviewjournal.com), LVBusinessPress.com; LVCityLife.com; ViewNews.com, ElTiempoLV.com; StephensPress.com; and several others. They also support and advise on the Web operations for the rest of the Stephens Media newspapers. Learn more at http://www.stephensmedia.com.

About Quigo

Quigo -- http://www.quigo.com -- recently named Company of the Year by AlwaysOn Media -- provides innovative performance marketing solutions for advertisers and premium publishers. Quigo's AdSonar is a leading network of top-tier websites offering a broad range of advertising solutions. AdSonar's content-targeted sponsored links are distributed to many of the web's most recognized sites including CNNMoney.com, TIME.com, People.com, ESPN.com, Forbes.com, TheStreet.com, FoxNews.com, CareerBuilder.com, LonelyPlanet.com and on over 200 local, regional and national newspaper and television sites including those of ABC, Tribune Interactive, Fox, The Hearst Company, The McClatchy Company, Morris Communications, Media News Group, New York Daily News, New York Post, Scripps, Stephens Media, USA Today, and others. AdSonar offers advertisers multiple targeting options for their campaigns; including national and local targeting by vertical category, site, individual page, section, topic, and/or keyword. Quigo's suite of search marketing solutions, including its flagship FeedPoint product, offers scalable, technology-driven services to help leading e-commerce and directory sites drive traffic, acquire new customers, and maximize revenue and profits. Founded in 2000, Quigo's primary venture backers include Highland Capital, Steamboat Ventures (the venture capital arm of The Walt Disney Company), and Institutional Venture Partners.

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