SOURCE: Dailybreak Media

Dailybreak Media

July 15, 2014 10:00 ET

Quiznos Partners With Dailybreak Media to Make Office Luncheons Fun Again

Famished Workers Use Gamified Content to Share Their Hunger for Catering by Quiznos

BOSTON, MA--(Marketwired - Jul 15, 2014) - Dailybreak Media, the native engagement platform designed to drive brand participation and consumer action at scale, announced today that Quiznos selected the company's interactive Challenge platform to engage with starving office workers everywhere. The "Feed Us, Quiznos!" campaign encouraged participants to play a game in which they shared photos showing why their office team is the hungriest for a catered lunch, courtesy of Quiznos.

As one of the nation's largest sandwich shops, Quiznos provides a much-needed break from conventional corporate dining cuisine. Full of flavor and healthy choices, Quiznos chose Dailybreak Media to make America's mouths water when planning their next working lunch or office party. Workers were encouraged to freshen up their office fare by participating in an interactive trivia quiz testing their knowledge of catering dos and don'ts, and to upload photos of their office teams demonstrating why their hunger level could only be satisfied with Catering by Quiznos. Participants voted for their favorite photo submissions, and the contender with the most votes was selected for a full-course meal from Quiznos' delectable catering menu. 

The "Feed Us, Quiznos!" campaign generated 21,285 engagements, 11,042 video views, 8,599 coupons downloaded, 14,651 store locator searches performed and an average time spent by participants of 4 minutes and 9 seconds in the Challenge. Most importantly, the campaign generated nearly 4,200 sign-ups for the company's Q-Club program.

"As we continue to educate consumers about the variety of fresh ingredients and menu choices available for both on-site and in-store delivery, it was essential to deploy a clever, fun campaign showing why Catering by Quiznos is the obvious choice for gatherings of all kinds," said Tim Krause, Director of Interactive and Innovation for Quiznos. "We are impressed with the high level of engagement generated from the innovative 'Feed Us, Quiznos!' Challenge delivered by Dailybreak Media."

Having worked with many of the country's leading quick-service restaurants, Dailybreak Media employs a proven formula to drive higher levels of engagement and enhance consumers' personal connection to a brand. As Quiznos expands its offerings from servicing in-store patrons to full, on-site catering services, the company knew it needed an interactive approach to connecting with a targeted audience in a meaningful way, while also extending the time consumers interacted with their brand. Dailybreak Media's native engagement platform provides a clear path-to-purchase via a self-select model that allows consumers to interact with brands on their own terms.

"These days, people aren't just overworked -- they're hungry! That's why the "Feed Us, Quiznos!" campaign was such a joy to create, as it combines the best aspects of using gamified content to educate consumers while giving them an opportunity to connect with their friends and colleagues in a fun contest," said John Federman, chairman and CEO of Dailybreak Media. "Quiznos recognized the need for a strategy that would not only generate awareness to its new catering options, but also create deeper connections with its target audience. We're excited to have provided them with this proven platform that leverages native engagement."

About Dailybreak Media
Dailybreak is a native engagement platform designed to drive brand participation and consumer action at scale through digital, promotional campaigns. For brand marketers, Dailybreak offers a turnkey, pay-for-engagement solution providing all game/contest creative, legal and a network of more than 25 million consumers. Dailybreak's engaging, highly targeted content is delivered at zero risk for some of the world's leading brands including Cat's Pride, Denny's, Halls and Chevrolet. For more information, visit http://www.dailybreakmedia.com.

About Quiznos
Denver-based Quiznos is a chain designed for today's busy consumers who are looking for a tasty, freshly prepared alternative to traditional fast-food restaurants. With locations in 50 states and 34 countries, Quiznos is one of the world's premier quick-service restaurant chains and pioneer of the toasted sandwich. Quiznos restaurants offer creative, chef-inspired sandwiches, salads, and soups using premium ingredients. Quiznos was founded in 1981 by chefs who discovered that toasting brought out the best in every sandwich ingredient. For more information, please visit www.quiznos.com

Contact Information

  • For more information, contact:
    Jeff Lavery
    SVM Public Relations for Dailybreak Media
    Email Contact
    (401) 490-9700