DENVER, CO--(Marketwire - June 8, 2009) -
Quiznos,
one of the nation's premier restaurant chains for sandwiches, salads and
soups, and pioneer of the toasted sandwich, today announces "Where Do You
Torpedo?", which gives
consumers the chance to win $10,000 for demonstrating how to eat
Toasty Torpedo™ sandwiches,
whether in an unusual place or while doing an unexpected activity. Served
on extra-long, extra-slim ciabatta bread and wrapped in a sleeve that makes
it easy to eat, the portable
Toasty
Torpedo sandwich is a perfect and convenient choice to bring for lunch
on-the-go -- anywhere -- this summer.
Beginning today, fans of the tasty sandwich can upload pictures or videos
showing where or how they've eaten a Toasty Torpedo sub to
www.toastytorpedo.com, accompanied by a brief description and optional
musical soundtrack. Visitors to the site register to vote whether an entry
is "Mmmm... Toasty" or "Not Toasty," and are then automatically entered
into a sweepstakes for a chance to win free Toasty Torpedoes for an entire
year. At the contest's conclusion, Quiznos will invite people to choose
their favorite of the top ten entries as determined by user voting. The
winner will be announced on August 3 and honored with a $10,000 cash prize,
while all ten finalists will receive free Torpedoes for a year.
"Our Toasty Torpedo sub is an entirely different type of sandwich. It's
ideal for eating on the go; so this summer, we're challenging consumers to
show us the most unusual places to have a Torpedo and the most exciting
activities that can be done with it in hand," said Trey Hall, Chief
Marketing Officer for Quiznos. "Because its shape and packaging was
designed as a portable way to enjoy a sandwich, you can take the Toasty
Torpedo sub anywhere -- hiking, kayaking or even visiting the top of the
Statue of Liberty."
To inspire fans about how and where they might enjoy a Toasty Torpedo,
Quiznos has released a short video detailing a cross-country Torpedo
adventure, capturing real-life consumers eating Toasty Torpedoes in each of
the 50 states. Created by Red Popsicle, producers of the documentary film
"10 MPH," the video will be distributed online and available on
www.toastytorpedo.com.
Quiznos is using social media channels to raise awareness of the contest,
building upon its existing Facebook and Twitter presence. Quiznos has
redesigned its Facebook page to offer contest information and updates,
while the irreverent @QuiznosToaster Twitter persona is sending consumers
on a virtual scavenger hunt, giving clues to find Quiznos gift cards hidden
at locations around the country.
Inspired by the famous slim and tasty Italian and French baguette
sandwiches served in Europe, the long, slender Toasty Torpedo sub comes in
a specially designed paper sleeve created to fit the extended sandwich.
With more than a foot of flavor and priced at only $4.00, these new
sandwiches aim to set the standard for value, convenience and taste.
Toasty Torpedoes are available in five varieties, each made individually to
order, including:
-- Italian: Pepperoni, spicy capicola, ham, mozzarella cheese and red
wine vinaigrette topped with crisp lettuce and chopped tomatoes
-- Big Kahuna Tuna: Tuna salad, cheddar cheese, sliced banana peppers
topped with crisp lettuce and chopped tomatoes
-- Pesto Turkey: Thinly-sliced oven-roasted turkey, red wine vinaigrette,
mozzarella cheese and basil pesto topped with crisp lettuce and chopped
tomatoes
-- Turkey Club: Thinly-sliced oven-roasted turkey, crisp bacon, red wine
vinaigrette, mozzarella cheese and mayo topped with crisp lettuce and
chopped tomatoes
-- Beef, Bacon & Cheddar: Thinly-sliced roast beef, crisp bacon, mayo,
cheddar cheese, and mustard topped with crisp lettuce and chopped tomatoes
For more information about Toasty Torpedo subs, visit
www.toastytorpedo.com. Toasty Torpedoes are available for $4.00 at
participating locations for a limited time only.
About Quiznos
Celebrating its 27th anniversary, Denver-based Quiznos is an international
chain designed for today's busy consumers who are looking for a tasty,
freshly prepared alternative to traditional fast food restaurants. Using
premium quality ingredients, Quiznos restaurants offer creative,
chef-inspired recipes for sandwiches, soups and salads in more than 4,500
franchised restaurants throughout the world.
In October 2007, Quiznos was recognized for leading the QSR industry in
wait time performance by the Mystery Shopping Providers Association's
(MSPA) 2007 Wait Time Study. In May 2007, Zagat's consumer surveys listed
Quiznos in the top 5 for Top Food, Top Facilities, Top Service and Top
Overall, ahead of its direct competitors.
For further information, please visit
www.quiznos.com. Find Quiznos on
Facebook or @QuiznosToaster on
Twitter.
Contact Information: Contact:
Ryan Murphy
Crenshaw Communications
O: 646-484-4568
M: 917-232-7233
ryan@crenshawcomm.com