SOURCE: Quiznos

Quiznos

February 23, 2009 08:00 ET

Quiznos® to Give Away One Million Subs on MillionSubs.com

Toasted Sub Pioneer Strives to Make the World Better, One Sub at a Time

DENVER, CO--(Marketwire - February 23, 2009) - Quiznos, one of the nation's premier quick service restaurant chains and pioneer of the toasted sandwich, today announced that it will give away one million subs as part of its effort to offer better prices for a better world. Building off Quiznos' new lower price offerings, the million sub giveaway also rewards individuals who are doing their part to make the world a little better and encourages others to do the same.

Starting today, Quiznos plans to give away one million free subs through its new, customized Web site, www.millionsubs.com. Unlike some free food promotions that restrict people to certain times and places, Quiznos' goal is to make it as simple as possible to receive a free sub. In less than a minute, visitors to the site can sign up and get a free sub coupon that can be used at any participating Quiznos location nationwide.

"Given the current state of the economy, we believe we should all be responsible for looking at our part of the world to understand how can we make it better," said Rebecca Steinfort, Executive Vice President of Marketing for Quiznos. "For Quiznos, that meant lowering our prices while maintaining the high quality standards we are known for, and providing an opportunity for a million people across the country to try our toasty subs for free."

In addition, each day this March, Quiznos will award free subs for a year to one person as part of its "Making the World Better" campaign. Visitors to the site can nominate a personal hero by submitting a brief description (in writing or video) of their hero's contributions to making the world better. Quiznos plans to share stories received with everyone on the site and will reward outstanding nominees with free subs for a year to help inspire further great deeds. For full details and contest rules visit, www.millionsubs.com.

The million sub giveaway builds on Quiznos' recently introduced "New Lower Prices Every Day" national campaign, championing the chain's new price reductions and menu boards. Introduced in early January, the quick service restaurant chain now offers lower prices on 37 of its most popular sandwiches, entrees and other items, including 20 toasty subs that are now available for less than $5.00 -- all made with the same high-quality Quiznos ingredients.

For additional information about Quiznos' new price structure, the million sub giveaway or to receive a free sub today, visit www.millionsubs.com or www.quiznos.com.

About Quiznos

Celebrating its 27th anniversary, Denver-based Quiznos is an international chain designed for today's busy consumers who are looking for a tasty, freshly prepared alternative to traditional fast food restaurants. Using premium quality ingredients, Quiznos restaurants offer creative, chef-inspired recipes for sandwiches, soups and salads in over 5,000 franchised restaurants throughout the world.

In October 2007, Quiznos was recognized for leading the QSR industry in wait time performance by the Mystery Shopping Providers Association's (MSPA) 2007 Wait Time Study. In May 2007, Zagat's consumer surveys listed Quiznos in the top 5 for Top Food, Top Facilities, Top Service and Top Overall, ahead of its direct competitors.

For further information, please visit www.quiznos.com

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