SOURCE: Quova, Inc.

Quova, Inc.

September 22, 2009 08:00 ET

Quova Provides Geotargeted Advertising and Web Content Capabilities to Examiner.com

IP Geolocation Data Increases Ad Revenues and Enriches User Experience

LONDON--(Marketwire - September 22, 2009) - Quova, Inc., the leading provider of IP geolocation data and services, today announced that Examiner.com, the leading online source for everything local, is using Quova's IP geolocation data to deliver geotargeted advertising and localized information and events to more than 8.5 million monthly unique visitors in 90 (and growing) markets in the United States.

The Web site is segmented into city editions and offers users localized content by market, neighbourhoods and surrounding communities. Increasingly popular for hyperlocal insight into neighbourhoods and region-specific trends, sites like Examiner.com are becoming the preferred source for consumers seeking local news and information.

Examiner.com leverages local news and market-specific editorial content in order to drive page views. The content covers anything from local sports coverage hyperlocal trends, to stories capturing the national spotlight. Each city edition has multiple content categories, such as Sports, Entertainment or Technology, as well as additional categories that may be dedicated to that specific market or region. For example, through the Los Angeles market page, users can click through and access neighbourhoods like Santa Monica, Beverly Hills and Burbank and each may have content categories ranging from events taking place in the area, to traffic, to acting classes or job postings.

Quova provides geographic data on the IP address down to the city, zip code, metro statistical area (MSA) and designated metro area (DMA) level. Additionally, Quova is the only provider of geolocation technology that independently audits the processes as well as data year on year to ensure accuracy. With the addition of Quova's technology, Examiner.com also recognized the opportunity to provide geotargeted advertising to reach a niche target audience, as well as for consumers to find information about their specific town or neighbourhood that they are looking for. For smaller businesses, Examiner.com enables maximum return for each advertising dollar spent because the ads are hyperlocally targeted.

"With the addition of geolocation data, we have not only been able to confidently provide localized content to a reader based on their physical location, but also increase the existing value of the ad inventory on Examiner.com," said Suzie Austin, VP, Content and Community of Examiner.com.

"The result of geolocated content and ads is more relevant content for the users and significantly increased revenues since we can sell a property multiple times, based on location," said Marc Kiven, EVP, Chief Revenue Officer of Examiner.com.

"The media landscape is evolving and it is becoming increasingly important for publishers to adapt and adopt the new tools of the trade. In order to thrive in this new model, organizations need to be more creative in identifying new revenue streams for traditional businesses," said Marie Alexander, CEO of Quova. "Geolocation not only improves the user experience on the site, but also increases the click-through rate on the ads. With revenue opportunities shrinking for media publications, geolocation can be used as a way to create new channels of revenue within your existing infrastructure."

Examiner.com will also be speaking at the Location Intelligence Conference in Denver on October 5-7, 2009. Location Intelligence 2009 offers a program for senior information technology managers who want to integrate geospatial information with business intelligence solutions and other enterprise applications. Examiner.com's Mark Kiven will be keynoting on "Examining New Media: How the introduction of hyperlocal content is changing the way news is delivered." For more information, please visit: http://www.locationintelligence.net/index.php

About Examiner.com

Launched in April 2008, Examiner.com serves 90 major markets across the country and is the insider source for everything local. Examiner.com's content is contributed by over 8500 Examiners; passionate, informed, and knowledgeable local influencers. Examiner.com is a division of the Clarity Media Group, owned by The Anschutz Company, one of the largest media investment companies in the world. For more information, visit http://www.examiner.com/

About Quova

Quova, Inc. enables online businesses to instantly identify where a visitor to their Web site is geographically located. Online companies including broadcasters, e-retailers, ad networks, banks, and government agencies integrate Quova's IP geolocation data into their Web applications to geotarget their advertising and content, detect card-not-present fraud, manage distribution of digital content, comply with local laws, and more. Quova delivers detailed demographic and network characteristic data about an IP address and the data is 99.9% accurate at the country level and up to 98.2% accurate at the US state level (attested to by Pricewaterhouse Coopers). Quova, founded in 2000, is based in Mountain View, California, and is privately owned. www.quova.com

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