SOURCE: Quova, Inc.

Quova, Inc.

February 19, 2010 08:00 ET

Quova to Demonstrate IP Geolocation Technology at eTail West 2010

MOUNTAIN VIEW, CA--(Marketwire - February 19, 2010) -  Quova, Inc., the leading provider of IP geolocation data services, will exhibit at eTail West 2010, February 22 - 25, in Palm Desert, CA. eTail West is a leading retail technology conference and expo.

Knowing a Web visitor's location enables retailers to customize actions for an otherwise unknown individual, including: presenting Web content in the right language and currency, geotargeting advertising and preventing online fraud. By implementing IP geolocation technology into their Web sites, retailers can identify a visitor's geographic location down to a city level from their IP address.

Quova will showcase its IP geolocation capabilities in booth #72 at eTail West.

Who: Quova staff members, including Kerry Langstaff, VP of Marketing at Quova.

What: Quova will showcase its repository of more than 2 billion IP addresses and discuss the many ways IP geolocation can aid retailers. Representatives from Quova can describe use cases from companies such as the HP Home and Office Store and Continental Airlines.

When: Tuesday, February 23 - Wednesday, February 24, 2010

Where: JW Marriott Desert Springs, 74855 Country Club Dr., Palm Desert, CA 92260

For further information, please visit:

About Quova
Quova, Inc. enables online businesses to instantly identify where a visitor to their Web site is geographically located. Online companies including broadcasters, e-retailers, ad networks, banks, and government agencies integrate Quova's IP geolocation data into their Web applications to geotarget their advertising and content, detect card-not-present fraud, manage distribution of digital content, comply with local laws, and more. Quova delivers detailed demographic and network characteristic data about an IP address and the data is 99.9% accurate at the country level and up to 98.2% accurate at the US state level (attested to by Pricewaterhouse Coopers). Quova, founded in 2000, is based in Mountain View, California, and is privately owned.

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