SOURCE: Qvidian


October 23, 2012 09:00 ET

Qvidian and the Alexander Group Partner to Provide a Dynamic Sales Playbook Solution

Combined Offering Accelerates the Sales Process and Delivers Custom Strategies Directly to the Seller

LOWELL, MA--(Marketwire - Oct 23, 2012) -  Qvidian, the market leader in cloud-based sales effectiveness applications, and the Alexander Group (AGI), a leading sales management consulting firm, today announced a partnership to provide sales organizations with the ability to close more deals by streamlining sales complexity during the entire sales process.

By coupling AGI's best-in-class sales process consulting with Qvidian's Sales Playbooks & Analytics cloud-based application, sales and marketing leaders will be able to dynamically deliver tailored content to their sales teams at the right time during the sales process. 

"We believe our partnership with Qvidian will change the game for sales teams," said Gary Tubridy, senior vice president and general manager, Alexander Group. "By connecting marketing and sales strategies through a standardized execution tool, the Qvidian Sales Playbook, we can simplify complex sales processes and enable reps to close more deals."

Sellers will see immediate value of the Sales Playbook for a specific lead, account, or opportunity, as they receive real-time competitive insights, interactive coaching, and other sales tools from a single source integrated with Executives will have automated, accurate forecasts based upon execution of the sales process within each deal, as well as detailed analytics around the successful usage of content and processes.

"AGI has helped the world's leading sales teams drive growth for over 25 years," said Lewis Miller, president and CEO, Qvidian. "We are looking forward to combining their sales process and coaching experience with our sales effectiveness technology to improve productivity and results during the entire sales process."

Qvidian is a sponsor of the Alexander Group's annual Chief Sales Executive Forum, which attracts Global 2000 sales and marketing leaders. Forum attendees gather strategic and tactical insights from highly regarded keynote speakers and explore sales related issues and innovative solutions during highly interactive sessions. Qvidian and AGI are jointly presenting a session at the conference entitled "Improving Sales Effectiveness with Sales Playbooks."

About the Alexander Group
Founded in 1985, the Alexander Group provides sales management consulting services to the world's leading sales organizations. When clients need to drive sales ROI and improve revenue, they look to the Alexander Group for data-driven insights, actionable recommendations, and most importantly, results. To learn more visit

About Qvidian
Qvidian was selected as a recipient of the coveted Gartner '2012 Cool Vendor in CRM Sales' award for providing new approaches to improving sales effectiveness and helping salespeople strengthen customer and prospect relationships.

With offices in Boston, Cincinnati and London, Qvidian provides cloud-based applications that improve sales effectiveness and enable revenue growth. The company's Sales Playbooks & Analytics and Proposal Automation applications have increased win rates and accelerated sales cycles for over a 1,000 of the world's most successful corporations. To learn more visit or follow us on Twitter @Qvidian.

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