SOURCE: Qvidian

November 12, 2013 09:00 ET

Qvidian Delivers Latest Mobile Solution Enabling Sales Teams to Sell More Effectively on the Go

Newest Release Also Introduces Advanced Capabilities for Building More Dynamic Playbooks to Further Improve Sales Execution

LOWELL, MA--(Marketwired - Nov 12, 2013) - Qvidian, the innovator in sales execution solutions, today announced a native iPad application designed to provide sales teams with easy access to deal specific content and resources directly from their mobile devices. Qvidian also released its latest version of Sales Playbooks and Sales Analytics which enables the easy and rapid development of more refined playbooks to help organizations to improve sales performance and exceed revenue targets.

"This latest release not only provides an additional layer of logic resulting in sophisticated and focused content delivery, the iPad solution better supports our go to market mobile strategy enabling greater adoption from our users by providing in-the-moment situational coaching where it matter most," said Qvidian customer Fraser Marshall, President and CLO at Ellison Technologies.

"No matter where our account managers are, at their desk, a coffee shop, or at a customer site, they can access the content they need faster and easier from their tablet with Qvidian's new mobile solution," said Bart Fanelli, AVP Global Field Operations at Splunk. "The ability to seamlessly access Sales Playbooks on the go will help to increase our team's effectiveness and help them build value-based conversations for more engaging meetings. It also makes Splunk more efficient by giving our team one central location for content, whether it is for a customer presentation or part of Splunk's internal sales execution process."

Today's buyers are more educated than ever -- which has led to more complexity in sales situations. The latest release of Sales Playbooks and Sales Analytics allows customers to dynamically build more sophisticated and advanced playbooks quicker and easier, enabling playbooks that can be tailored to every imaginable sales situation in order to win more business.

"The mandate for improvement to sales execution is placing demand for new methods to gain breakthrough levels of performance," said Mark Smith, CEO and Chief Research Officer at Ventana Research. "Qvidian is meeting this mandate by advancing the alignment of coaching and content to increase the probability and timeframe to close deals, and also provides the accessibility through native mobile technology."

Qvidian Sales Playbooks is a dynamic guided selling framework which provides the most relevant, deal-specific content, resources, and coaching for each step in the sales process. It is proven to accelerate the ability for salespeople to close deals by replicating best practices across the organization, while increasing average deal sizes and shortening sales cycles. Playbooks allows sales teams to quickly adapt to changes in the selling process, easily align marketing support to specific sales situations, and increase sales team adoption of existing sales tools and systems to maximize return on existing investments.

Qvidian continues to innovate with ongoing advancements and new features including:

  • iOS7 Compatibility - Salespeople can take advantage of the enhanced functionality of the most up to date operating system.
  • More Dynamic Capabilities - The ability to combine rule conditions and trigger plays off expanded data sets allows for more fluid playbooks that update automatically as situations change in selling process.
  • Deeper integration with SFDC - Users are able to drive rules from all SFDC objects and customers can easily configure CRM update function notifications.
  • Expanded SmartURL functionality - Provides an even more streamlined workflow of access to important content and resources.

"We continue to accelerate the pace of innovation and deliver comprehensive solutions to help customers tackle challenges in their sales processes," says Karen Meyer, Vice President of Product Management at Qvidian. "Our new iPad solution empowers salespeople with on-the-go access to buyer specific guidance and content needed to win business. It offers unique capabilities that allow sales teams to present and deliver information right at the point of sale and, as they make progress on their deals, automatically updates status in This approach delivers in a distinctive class of business process applications helping sales teams more effectively close business versus simply helping them save time."

Qvidian's Sales Playbooks Mobile is available today. The latest release and mobile solution will be demonstrated in Qvidian's Booth West #535 at Dreamforce in San Francisco from November 18-21, 2013.

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About Qvidian
Qvidian provides cloud-based sales execution solutions that enable companies to exceed quota targets, accelerate sales cycles, and win more business by closing the gap between strategy and execution. The company's innovative software and advisory services offer real-time insight to ensure sales teams do what's needed to win, by driving repeatable methodologies and making the sales organization more agile. With over 1,200 global customers including Dell, Citi, ADP, CA, and Splunk, Qvidian is helping organizations significantly increase their profitable revenues while eliminating waste and reducing costs. For more information, visit or call 1-800-272-0047 or +44 (0) 870-734-7778.

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    Dana Harris
    Red Javelin Communications, Inc.
    (978) 440-8392
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