LG Electronics Canada

LG Electronics Canada

March 17, 2009 10:29 ET

R U Cda's Top Txtr? Canada's Texting Elite Face Off at the 2nd Annual LG Canadian Texting Championship

More chances for Canadians with the most sophisticated texting skills to win up to $25,000 in cash and prizes

MISSISSAUGA, ONTARIO--(Marketwire - March 17, 2009) - LG Electronics Canada is putting Canadian texters to the test at the second annual LG Canadian Texting Championship. This year's contestants will show off their fierce texting skills in an attempt to strip last year's crowned champion, Mark "Jervy" Breiva, of his title as Canada's fastest texter.

In addition to the regional championships, this year's competition has moved online giving Canadians two additional chances to win their spot in the 2009 LG Canadian Texting Championships held in Toronto on June 29th, 2009. Starting next week, social networkers can enter to win the LG Canadian Texting Championship Facebook Competition by using their circle of influence (i.e. Facebook friends). The person with the most friends will receive a trip for two to Toronto to compete in the LG Canadian Texting Championship finals and $1000 spending money. Texters can also visit www.lg.ca/texting to win a Ticket To Text in Crypto Short Form 2, also granting them a spot in the national finals.

Regional qualifying tournaments will take place in 9 locations across the country throughout the spring, leading up to the ultimate battle for the LG Canadian Texting Championship crown in June.

"Canadians are texting more than ever and want to show off their skills," said Pat Button, Vice-President, Mobile, LG Electronics Canada. "Using LG's line up of QWERTY phones, they are staying connected with friends and family through texting and Instant Messaging. LG wants to give them a chance to win $25,000 in cash and prizes for doing something they already love to do every day."

The LG Canadian Texting Championship is free and open to the general public, kicking off in Toronto on March 16, 2009 at the Eaton Centre. From there, the regional qualifying tournaments continue around the country until returning to Toronto on June 29, 2009 where finalists will compete for up to $25,000 in cash and prizes, including a $5,000 trip for two from Canada's largest student leisure travel company Breakaway Tours and a sleek Tissot watch.

At the regional tournaments, players will be asked to type phrases exactly as they appear on the overhead LG screen. The two fastest players in each region will receive a trip for two to attend the final championship in Toronto and $1,000 in spending money. Two regional qualifiers will be chosen from British Columbia, the Midwest Region, Ontario and the Eastern Region.

Players can choose to compete on one of LG's full QWERTY phones, which includes the LG Dare (from TELUS), LG Keybo (from TELUS), LG Reveal (from Bell), LG Rumour (from Bell) or LG Voyager (from both TELUS and Bell) handset. New to the line-up this year is the LG Neon, which is a slider model that features a full QWERTY keypad and easy touch screen for dialing (from Rogers Wireless and coming to Fido this week).

At Toronto Eaton Centre, competitors will have a chance to win full day passes to LG Fashion Week when they compete before Thursday, March 19, 2009.

Canadians can qualify for the finals at the following locations:



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CITY DATE LOCATION
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Toronto, ON March 16-22, 2009 Toronto Eaton Centre, Albert's Way
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Calgary, AB April 2-5, 2009 Market Mall
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Richmond, BC April 16-19, 2009 Richmond Centre, East
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Vaughn, ON May 1-3, 2009 Vaughn Mills
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Scarborough, ON May 6-12, 2009 Scarborough Town Centre
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Montreal, QC May 21-24, 2009 Rockland, Centre Court
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Montreal, QC May 28-31, 2009 Carrefour Laval
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Mississauga, ON June 2-7, 2009 Square One
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Toronto, ON June 8-14, 2009 Yorkdale Shopping Centre
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For updates on new event locations, dates, official rules or to register for the LG Canadian Texting Championship, please visit www.lg.ca/texting.

About LG Electronics, Inc.

The LG brand was established in 1995. The company is a global leader in electronics, information and communications products, with more than 82,000 employees working in 77 countries around the world, and annual worldwide revenues of more than US $40 billion. LG Canada is comprised of four business units - Mobile Communications, Home Appliance, Home Entertainment and Business Solutions and has offices in Toronto and Vancouver. LG Canada is focused on delivering award-winning products known for blending style and technology. These innovative products include cell phones, flat screen TVs, laptop computers and home appliances. For more information please visit www.lg.ca.

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