July 15, 2008 09:47 ET

R U Ready for Greg Verdino? Marketing Conference to Feature How Businesses Can Leverage New Technologies

Marketing Futurist to Speak at Inbound Marketing Summit

CAMBRIDGE, MA--(Marketwire - July 15, 2008) -

News Facts

-- Marketing expert and futurist Greg Verdino will be speaking at the Inbound Marketing Summit on September 8, 2008,

-- Greg Verdino is an expert on marketing and business innovation, emerging media and Web 2.0. He is the Chief Strategy Officer at crayon, a strategic advisory group that helps companies engage consumers more effectively through the use of social media channels and conversational marketing approaches.

-- In his session, "R U Ready? Leveraging New Technologies to Propel Your Business," Greg Verdino will explain how to tap into the power of social networks, microblogging, mobile technologies, online video and virtual worlds to enhance your business. Attendees will learn how new technologies are changing everything from the way companies operate, deliver services, connect with their customers and win new business.

-- Greg Verdino has more than 17 years of experience in online media, advertising, marketing and technology.

-- Keynote speakers at the Inbound Marketing Summit are David Meerman Scott and Seth Godin. Chris Brogan, another social media expert, will also be speaking at the event.

-- The Inbound Marketing Summit is a one-day marketing conference where industry thought leaders will gather to discuss inbound marketing and its relevance in the business world. The conference will address a variety of hot marketing topics, including viral marketing, search engine marketing, and social media marketing, and will provide inbound marketing best practices, so that attendees will learn how to leverage tools in their benefit.

Quote, attributable to Greg Verdino

"In today's fast paced business environment, the only constant is change. For some companies, change can be deadly; for others, it can become a distinct competitive advantage, but you need to recognize the trends and technologies that are affecting the way we do business and understand how to leverage them to drive bottom line results. My job is to help people understand the new things that are available, how they are changing the game and how to use them to attract the best employee talent, reach new prospects and build stronger customer relationships."

About Inbound Marketing Summit

The Inbound Marketing Summit brings together experts in the field of inbound marketing to share the latest strategies, tools, and best practices to utilize inbound marketing methods to grow your business. In order to remain competitive, your business needs to be found on the web and leverage inbound marketing techniques to reach customers with targeted messages that customers seek out, not ignore. More information on the Inbound Marketing Summit is available online at

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