R2C Group

November 03, 2009 06:00 ET

R2C Group Announces Promotion of Sue Collins to Vice President of Respond2

Direct Response Agency Expands Innovative Leader's Role

PORTLAND, OR--(Marketwire - November 3, 2009) - R2C Group, the nation's largest independently owned, direct response advertising agency, has promoted industry veteran, Sue Collins, to Vice President of Respond2, a division of R2C Group.

The promotion will give Collins new management responsibility over day-to-day operations at Respond2, including production, post-production, web development, online production, creative operations and client services.

"Sue's drive and thoughtful leadership has contributed to the unprecedented growth Respond2 has experienced in recent years," said R2C Group CEO Tim O'Leary. "With her expanded role, 2010 promises to continue that growth and I expect her dedication and professionalism to lead the charge."

Collins has led successful campaigns for ICON Fitness including NordicTrack featuring Jillian Michaels of the Biggest Loser as well as Weider Power Bells which recently won SF Health and Fitness spot of the year at the 2009 ERA awards.

Collins has over 20 years of direct marketing experience both on the client and agency side. Her scope of expertise includes managing a wide array of client relationships including ICON Health and Fitness, Fisher Investments, KitchenAid, Bowflex, Subway, Hollywood Entertainment, Microsoft, and Oracle. Collins was born and raised in Toronto, Canada and attended York University.

R2C Group, Inc., the largest independently owned, direct response advertising agency in the country, specializes in brand-building accountable advertising. Headquartered in Portland, Oregon, with offices strategically located across the country, R2C Group combines the talent of its creative division, Respond2, and the expertise of its media buying divisions, Cmedia and MMSI (Marketing & Media Services). Pioneers in branded DRTV production, dovetailed with efficient, high performance media planning, R2C Group's clients include General Mills, Procter & Gamble, Estee Lauder, Adobe, Philips, The Home Depot, Bare Escentuals, Icon Health & Fitness, Humana Healthcare, Nautilus Bowflex, Euro-Pro, and many others. More information is available at

Contact Information

    Jake Mora
    Director of Corporate Marketing
    R2C Group
    Phone: 971-544-3474
    Email: Email Contact