R2C Group

June 11, 2009 08:02 ET

R2C Group Launches Performance-Based Interactive Marketing Services to Help Eliminate Risk for Clients

Helping Clients Respond to a Down Economy, R2C Group Now Delivers Online Marketing Services on a Pay-for-Performance Basis; Ameripath Mortgage Signs on as Client

SAN FRANCISCO, CA--(Marketwire - June 11, 2009) - R2C Group, the nation's largest independent direct response agency, announced today that it is now delivering online marketing services on a performance basis. Now when clients work with R2C Group for digital services, clients can elect to pay only for sales leads or sales, rather than risk investment in media that may or may not provide a return on investment. The scope of services includes paid search (SEM), online display advertising, mobile advertising, and the management of affiliate networks. New services will be added over the next 30 days.

"In the past, interactive advertising agencies asked the clients to take all the risk -- and it didn't always pay out," commented Chris Peterson, President and Managing Partner for R2C Group in San Francisco. "Now when we make a recommendation, it will work for the client because they will only pay for sales or leads. We're comfortable moving in this direction as an agency because we are very close to the response data and we know how to optimize a campaign to ensure its profitability for a client."

In May, Ameripath Mortgage, a Los Angeles-based financial services firm, signed on with R2C Group to acquire leads for its mortgage refinance services. Ameripath will only pay for sales leads that R2C Group generates using online display advertising, paid search, and mobile advertising. The campaign is set to launch on June 15th.

"When we launch the Ameripath campaign, we will be poring over data on a daily basis to optimize the campaign. We will most likely shift our investment in media from one channel to another as we determine where the greatest efficiencies are," commented Peterson.

About R2C Group

R2C Group, Inc., the nation's largest independent direct response agency with more than $400M in annual billings, is a full-service, response-driven advertising agency headquartered in Portland, Oregon, with offices in San Francisco, Philadelphia, Providence, Los Angeles, and Chicago. Leveraging "the Art and Science of Accountable Advertising," R2C Group combines the talent and resources of creative agency Respond2 and media buying agencies Cmedia and Marketing & Media Services (MMSI). Clients include Chase, Bare Escentuals, Estee Lauder, Philips, Humana, Nautilus Bowflex, Riverbed, Euro-Pro, Nutrition 21 and others. More information is available at

Contact Information

    Ryan M. Wines
    PR & Marketing Manager
    R2C Group
    Phone: 971-544-3578
    Email: Email Contact