R2C Group

April 17, 2009 06:47 ET

R2C Group Receives Gold Medal at 2009 New York Festivals

Taking the Highest Honor for an Infomercial Category Entry, R2C Group Captured a Gold World Medal at The New York Festivals' 2009 International Television Programming and Promotion Awards

NEW YORK, NY--(Marketwire - April 17, 2009) - R2C Group, the largest independently owned, response-driven advertising agency in the country, was awarded a Gold World Medal by the New York Festivals for a long-format infomercial production titled, "Girl Friends," for R2C Group client, Bare Escentuals.

The award-winning production, "Girl Friends," is a 28.5-minute long-format production, featuring Bare Escentuals' core beauty and make-up product line, bareMinerals, along with Bare Escentuals CEO, Leslie Blodgett. The show, which R2C Group also managed the media campaign for, ranked as the #2 infomercial of the year, according to the 2008 Year-End List, issued by Infomercial Monitoring Service, Inc.

"The New York Festivals are an organization that I've long admired and respected. We couldn't be more pleased to accept this award, along with our client, Bare Escentuals," explained R2C Group CEO Tim O'Leary. "This honor truly highlights the talent and experience of our team, and equally speaks to the caliber of our clients."

R2C Group is the only United States-based award winner and one of only two entries awarded medals for an infomercial. Notably, Discovery Networks' critically acclaimed production titled, "Planet Earth" and CNN's "Planet in Peril" series took home two of the four Grand Prize Awards.

The New York Festivals, now in its 51st year, is an International Awards Group, recognizing The World's Best Work™ in advertising and programming, honoring advertising and marketing in global communications through eight annual competitions. One of these competitions, The New York Festivals' International Television Programming and Promotion Awards, recognizes "The World's Best Work" in news, documentary, information and entertainment programming as well as in music videos, infomercials, and promotion spots.

The New York Festivals (NYF) maintains a prestigious international network of representatives who promote the competitions in more than 65 countries. The representatives play a crucial role in upholding NYF's dedication to searching out and rewarding The World's Best Work™ -- not only by recruiting entries but also filling the judging rosters with award-winning creatives who represent every advertising center of the world, ensuring that all work is judged without cultural bias and that each competition really does represent the best in communications the world has to offer.

R2C Group, Inc., a full-service response-driven advertising agency based in Portland, Oregon, combines the talents and resources of creative agency Respond2 and media buying agencies Cmedia and Marketing & Media Services (MMSI). R2C Group offers clients unparalleled direct marketing expertise through its offices in Portland, San Francisco, Philadelphia, Providence, RI and Billings, MT. These offices include two full television production and edit facilities, three media buying offices, state-of-the-art web design and management facilities, and a newly updated broadcast duplication facility. More information is available at:

Contact Information

    Ryan M. Wines
    PR & Marketing Manager
    R2C Group
    Phone: 971-544-3578
    Email: Email Contact