R2C Group

September 17, 2009 05:48 ET

R2C Group Wins Big at the 2009 Electronic Retailer Awards, Including Best Long Form of the Year

Direct Response Experts -- R2C Group Takes Home Five Awards -- More Than Any Other Agency at the 2009 ERA Awards Gala, Including Best Long Form of the Year

LAS VEGAS, NV--(Marketwire - September 17, 2009) - R2C Group, the nation's largest independently owned, direct response advertising agency, made five trips to the awards podium on Tuesday night, including one for "Best Long Form of the Year," for client bareMinerals, at the 2009 Electronic Retailer Association's annual awards gala. Nominated for nine awards, R2C Group stole the show, taking home more awards than any other agency.

The largest producer of direct response television in the country, R2C Group has made a tradition of winning big and spanning a wide range of categories at the ERA annual awards gala. The Electronic Retailing Association (ERA) is the trade association for companies that utilize direct-to-consumer advertising. The annual ERA Awards are the premier awards program for the electronic retailing and direct response industries, judged by high profile panels of industry veterans and experts.

"This has been a truly exciting year for R2C Group," said R2C Group CEO Tim O'Leary. "Despite the economy, we're continuing to grow and have launched more successful campaigns than ever. Winning awards such as these -- from our peers -- is truly an honor. Not only does it speak to the talent and hard work of our team at R2C Group, but it also reflects the tremendous quality and success of our clients."

R2C Group's nine nominations and five awards include:

--  Best Long Form of the Year: bareMinerals Girlfriends -- WINNER!
--  Best Short Form of the Year:  bareMinerals :120
--  Best Short Form Variety: Nintendo Wii Fit -- WINNER!
--  Best Short Form Variety: Vonage Bundled
--  Best Short Form, Sports and Fitness: Icon Fitness PowerBell -- WINNER!
--  Best Short Form, Sports and Fitness: NordicTrack Incline Trainer
--  Best Celebrity Presenter: Cesar Milan -- WINNER!
--  Best Live Shopping On-Air Guest: Cesar Milan -- WINNER!
--  Best DR Corporate Production: HughesNet

A fully integrated creative and direct response media agency, R2C Group, manages both -- the creative production and the media campaigns for many of their clients, including Bare Escentuals -- the winner of the "Best Long Form of the Year." Also worth noting, for the fourth year in a row R2C Group won the "Best Short Form Variety" award. This is the only such winning streak in the industry.

R2C Group, Inc., the largest independently owned, direct response advertising agency in the country, specializes in brand-building accountable advertising. Headquartered in Portland, Oregon, with offices strategically located across the country, R2C Group combines the talent of its creative division, Respond2, and the expertise of its media buying divisions, Cmedia and MMSI (Marketing & Media Services). Pioneers in branded DRTV production, dovetailed with efficient, high performance media planning, R2C Group's clients include General Mills, Procter & Gamble, Estee Lauder, Adobe, Philips, The Home Depot, Bare Escentuals, Icon Health & Fitness, Humana Healthcare, Nautilus Bowflex, Euro-Pro, and many others. More information is available at

Contact Information

    Ryan M. Wines
    PR & Marketing Manager
    R2C Group
    Phone: 971-544-3578
    Email: Email Contact