SOURCE: Rabobank, N.A.

Rabobank, N.A.

March 05, 2015 12:00 ET

Rabobank Highest in Customer Satisfaction for Western Region Again, According to Leading Research Firm

ROSEVILLE, CA--(Marketwired - March 05, 2015) - For the second consecutive year, Rabobank, N.A.'s customer satisfaction scores topped national and western region banking averages, according to The MSR Group, a leading market research company that recognized the California community bank with its 2014 APECS® Customer Advocacy Award for the Western Region.  

MSR presents the annual award to the retail bank client that earns the highest Net Advocacy Rating (NAR®) from its customers. That measurement -- considered one of the strongest indicators of customer retention for financial institutions -- is based on the firm's National Consumer Banking Survey, a yearly collection of customer satisfaction and advocacy feedback for more than 100 banks and credit unions.

Rabobank earned a 2014 Net Advocacy Rating 12 percent higher than the 2014 APECS® national average, putting it ahead of many of the country's largest banks.

"This is an outstanding achievement that speaks volumes about our bankers' dedication to getting to know our customers, understanding their banking needs and creating a pleasant banking experience for them," said Anker Fanoe, director retail and business banking for Rabobank, N.A. "We are honored to be the bank of choice in many of our communities and will continue providing our customers with that consistent, personalized service."

To ensure accurate comparisons for its clients, MSR conducts a stratified random sampling of retail banking consumers each quarter, for a total of 2,400 interviewees annually. For more information on the MSR study, visit www.themsrgroup.com.

About Rabobank N.A.
Rabobank N.A. is a premier California community bank known for personalized service and a wide range of financial products and services for individual, business, and food and agribusiness clients. Headquartered in Roseville, Calif., and with $15 billion in assets, the bank's more-than-100 branches, multi-function ATMs, and innovative online and mobile banking services empower customers to bank when, where and how they want. Rabobank's 1,700 employees take pride in helping to improve their communities personally and professionally. www.rabobankamerica.com.

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