SOURCE: Brotherton Cadillac

October 12, 2010 15:00 ET

Race for a Ride: The First Contest to Give Away a Brand New Cadillac on Twitter

Brotherton Cadillac Launches Unique Fundraiser for Five Causes, Driven by Social Media

SEATTLE, WA--(Marketwire - October 12, 2010) -  A new Cadillac has never been given away on Twitter. Until now.

Brotherton Cadillac in Renton, WA, a Cadillac Certified Master Dealer, today announced its Race for a Ride Charity Drive, a unique contest that combines the power of social media, charitable giving and one sweet ride -- a new 2010 Cadillac CTS, to be awarded as the grand prize to one lucky Twitter user.

The goal of the fundraising campaign is simple: raise up to $140,000 for each of five regional and national non-profit organizations. The objective of the contest is equally as simple: contestants may enter as many times as they wish by sending a tweet mentioning their favorite participating non-profit. Once one of the charities reaches $140,000 in donations through, the contest is over. A winner is selected randomly from the pool of tweets mentioning the winning non-profit.

"Never before has a Cadillac been given away on Twitter and to be able to offer such an incredible prize while supporting the great work of these five non-profits is truly inspiring," stated Brad Brotherton, President of Brotherton Cadillac. "This campaign enables us to raise tremendous awareness for each of them and support their hard work in a new way." 

Race for a Ride is a first of its kind campaign to raise awareness and funds for five non-profits: The Arthritis Foundation (@AFPacNW), Fred Hutchinson Cancer Research Center (@hutchinsonctr), The Moyer Foundation (@moyerfoundation), Seattle Children's Hospital (@seattlechildren) and Special Olympics of Washington (@SO_Washington).

Each non-profit is in a fundraising race to raise $140,000 in donations through the Brotherton Cadillac's Race for a Ride website ( To qualify for the Cadillac drawing, contestants must publish a tweet or retweet containing the following text:

I support @(Twitter handle of the charity) in @BroCadillac's #RaceForARide!

Contestants are not required to make a purchase or donation to enter the contest and may enter as many times as they wish until one charity reaches $140,000 in donations. The more entries a contestant makes the better their chances of winning.

"Twitter and social media in general are powerful platforms for fundraising and building awareness in the non-profit sector," said Leigh Fatzinger, CEO of Nology Media, the social media agency that worked in partnership with Brotherton Cadillac to develop the campaign. "We believe this campaign to further Brotherton Cadillac's mission of supporting great causes will prove how effective social media platforms truly are."

About Brotherton Cadillac
Brotherton Cadillac is a fourth generation family-owned dealership, serving the Puget Sound for over 90 years. The dealership sells new and pre-owned vehicles including Cadillac, Buick and GMC. Located in Renton Washington since 2001, the dealership provides service and accessories for GM products. Visit their website for additional information at

About Nology Media
Nology Media is a leading social media content creation, measurement and community marketing agency. Based in Seattle Washington, the agency plans, executes and manages their client's social media strategy as a key component of their broader marketing mix. Clients include leading consumer, technology, healthcare, non-profit, financial service and insurance companies. Visit their website for additional information at