SOURCE: DC Brands International, Inc.

September 18, 2007 18:00 ET

Race For The Cup Magazine Hits Stands, Available to DC Brands Shareholders

DENVER, CO--(Marketwire - September 18, 2007) - As previously reported, DC Brands International (PINKSHEETS: DCBI) signed a deal with Race For The Cup magazine, a publication devoted to covering the last 10 races of the NASCAR season. The new issue features a large Turn Left advertisement placed in the inside front cover spread and will be made available to shareholders enclosed in the next edition of The Buzz newsletter.

"Race For The Cup is more than a magazine -- it's the go-to publication for serious NASCAR fans," said DC Brands President and CEO Richard Pearce. "We have perfect placement and even have a call-out on the front cover about the Corvette giveaway. It doesn't get anymore eye-catching than that."

For those eager to see the spread earlier, the new issue of Race For The Cup will be available on newsstands and at retailers next week. The magazine can be found at select Barnes & Noble, Borders, Safeway, Winn-Dixie, Kroger and other national grocery chains. The magazine can also be purchased through the Race For The Cup website ( under the "Merchandise" tab.

About DC Brands International:

DC Brands International, a publicly traded company under the ticker symbol (PINKSHEETS: DCBI), specializes in and manufactures unique energy drink brands. Established in 1998, DC Brands went public in 2005, and the company's first product, Dickens Energy Cider, launched in 2002 after a lengthy process in developing its distinctive flavor and packaging. Following the success of Dickens Energy Cider, the company chose to expand its product line with a beverage that filled the substantial NASCAR niche. With more than 75 million loyal fans, the NASCAR demographic presented an attractive opportunity to become one of the few racecar-themed energy drinks in the marketplace. Following much due diligence, research and testing, Turn Left Energy Drink recently came to fruition.

For more information on DC Brands International, visit their website at and

Note: Except for the historical information contained herein, this news release contains forward-looking statements that involve substantial risks and uncertainties. Among the factors that could cause actual results or timelines to differ materially are risks associated with research and clinical development, regulatory approvals, supply capabilities and reliance on third-party manufacturers, product commercialization, competition, litigation, and the other risk factors listed from time to time in reports filed by DC Brands International with the Securities and Exchange Commission, including but not limited to risks described under the caption "Important Factors That May Affect Our Business, Our Results of Operation and Our Stock Price." The forward-looking statements contained in this news release represent judgments of the management of DC Brands International as of the date of this release. DC Brands International and its managers and agents undertake no obligation to publicly update any forward-looking statements.

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