SOURCE: Racing Aces Marketing L.L.C.

September 17, 2008 16:19 ET

Racing Aces Marketing L.L.C. Signs Racing Champion and NASCAR Superstar J.J. Yeley

Industry-Leading Motorsports Marketing Firm to Represent Racing World's Triple Crown Winning Yeley for NASCAR Sponsorships, Merchandising and Personal Appearances

COLUMBIA, SC--(Marketwire - September 17, 2008) - Leading motorsports management and marketing firm Racing Aces Marketing L.L.C. has signed racing's "Triple Crown" winner and former Rookie of the Year NASCAR star J.J. Yeley for all areas of personal management, licensing and merchandising, promotions, and personal appearances. The South Carolina-based racing rep organization -- whose clients include top race teams, renowned media personalities and many of racing's highest profile athletes -- brings Yeley aboard as the celebrated NASCAR luminary sets his sights on a fourth season in NASCAR Sprint Cup competition.

Said Doug Ames, President of Racing Aces Marketing: "From being the youngest driver ever to qualify for the Indianapolis 500 to his triple victories winning the Midget, Sprint and Silver Crown championships, J.J. Yeley possesses an extraordinary track record of success that has translated to the corporate sponsorship world. Whether on or off the track, J.J. is a positive role model with a distinguished professional career. He is a hugely sought-after corporate and product spokesperson."

As marketing rep for Yeley, Racing Aces will focus on companies seeking to harness the limitless power of motorsports to market their products. Racing Aces will also identify and secure promotional sponsorships for Yeley's NASCAR competitions, explore licensing and merchandising opportunities with manufacturers in a wide range of categories and book the racing star for speaking engagements and personal appearances.

Son of Midget racing legend "Cactus" Jack Yeley, J.J. Yeley has made his way through the ranks to the top tier of stock car racing. J.J., 31, has seen his stock soar from his beginnings as the youngest driver in Sprint Cup Racing Association's history. At 21, J.J. was (at the time) the youngest driver ever to qualify for the Indianapolis 500, where he netted an impressive top-10 finish. In 2003, J.J. went on to have arguably the best USAC season ever with 24 wins! He accomplished the "Triple Crown," winning the Midget, Sprint, and Silver Crown championships (joining the exclusive company of Tony Stewart as the only other person to do so). J.J. then made the same jump that Tony Stewart did and joined Joe Gibbs Racing in 2004. In 2006 he became a full time Sprint Cup driver for JGR's #18. 2008 was J.J.'s third season in the Sprint Cup NASCAR Series. He boasts seven career top tens, two top fives (with a career best 2nd at the 2007 Coca-Cola 600), and one career poll (2007 Citizens Bank 400).

Headquartered in Columbia, South Carolina, Racing Aces Marketing L.L.C. serves as a leading marketing resource to companies nationwide looking to match their message with the power of motorsports. Racing Aces offers an expansive roster of clients that includes Race Teams, media personalities and professional athletes. The company has built an industry-wide reputation for building businesses through the unique selling power of its client base.

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