RADD College Program

September 15, 2010 15:26 ET

RADD College Program Tailgates With the Sac State Hornets

A Tailgating Party at Hornets Stadium Includes Hamburgers, Hot Dogs, and Breathalyzers

SACRAMENTO, CA--(Marketwire - September 15, 2010) -  After successfully partnering at the 2009 Sacramento State vs. UC Davis homecoming game, RADD (the Entertainment Industry's Voice for Road Safety) will align again with Sacramento State's Student Health Services at this Saturday's tailgate to offer on-site educational programs, and its innovative RADD Designated Driver Rewards cards to students who meet RADD's alcohol-free driving requirements.

This Saturday (Sept. 18), Sac State's RADD College Representatives, called RADD Crew, will be tabling in the tailgate zone at the Sac State vs. Weber State game, asking designated drivers to identify themselves and volunteer to take a breathalyzer test as well as offering information about drinking and driving prevention. While the program is targeted to college-aged students, parents are not immune.

"Last year a few parents blew over a .00, and were asked to not drive. They [the parents] said they were surprised and impressed at their students' commitment to always driving sober and that they would implement the same process of always designating a driver before anyone starts drinking from now on," says Cyndra Krogen-Morton, Health Educator at Sac State who oversees the campus RADD project.

The RADD Crew will educate any designated drivers who test above .00 on how many sober-hours it takes to blow a .00, and the driving impairments of blood alcohol levels over .00.

"We're thrilled to be working with Sac State again," said Erin Meluso, President of RADD. "The goal of the RADD College program is to promote responsible behavior behind the wheel, especially the importance of having a non-drinking designated driver or a cab ride when they choose to drink alcohol, and the tailgate events at Hornet Stadium allow us to do just that. It's a perfect partnership."

In addition to Saturday's tailgating event, RADD's ongoing partnership with Sac State includes rewarding responsible behavior by students who are at least 21 years old, with a RADD Designated Driver Rewards card that can be used in participating on-and-off-campus establishments for RADD Designated Driver Rewards such as complimentary non-alcoholic beverages for non-drinking designated drivers. The RADD College Program is also active in the California communities of Davis and San Diego and is coming online this fall in Orange County and Downtown Los Angeles.

"We recognize that drunk driving is the leading cause of alcohol-related deaths and injuries among college students," says Christopher Murphy, Director of the California Office of Traffic Safety. "We are encouraging students to watch out for themselves and their friends by making plans in advance to steer clear of drinking and driving. The RADD College Project is an important student-to-student initiative to bring that message home."

The Sac State RADD College Program also offers drunk-driving prevention training to staff and student representatives, who receive college credit for their participation, and RADD responsible beverage service (RBS) training to local bars. Thanks to a generous grant from the California Office of Traffic Safety, through the National Highway Traffic Administration, training and materials are provided by RADD at no cost to the university to educate students and merchants alike on alternatives to drinking and driving, with an emphasis on the importance of designated drivers.

About the RADD College Program
Alcohol related crashes continue to be a leading killer of college-aged young adults. RADD has been the leader in developing designated driver and prevention programs to help combat this issue. In 2009, RADD partnered with UCI Health Education to obtain a grant from the California Office of Traffic Safety (OTS) to continue development of university-based designated driver initiatives. RADD has partnered with seven California Universities. Over 100 popular California college-area establishments have committed to the RADD Rewards Designated Driver program and over fifteen-thousand RADD Designated Driver Rewards cards have been distributed at over a dozen campus and community events. RADD is a proud two-time recipient of the US Department of Transportation's prestigious "Public Service Award."