SOURCE: Radian Consulting

August 04, 2009 19:12 ET

Radian Consulting Joins the Unica Partner Program

CHICAGO, IL--(Marketwire - August 4, 2009) - Radian Consulting today announced that it has joined the Unica Partner Program, which enables Unica partners to grow their businesses through a set of marketing, sales, services, and support benefits.

The Unica Partner Program is designed to empower partners worldwide to market, sell, design, implement, and support Unica solutions. Through the program's 3E approach -- Engage, Enable, and Expand -- Unica partners can take advantage of the fast-growing enterprise marketing management (EMM) market, and develop and grow profitable and sustainable businesses with Unica.

"Unica's suite of marketing management solutions is ideal for any company wanting to communicate with its customers across dimensions of right-time/right-offer while maximizing marketing ROI," said Bobby Jacob, President, Radian Consulting. "Radian Consulting is excited to be part of Unica's center of excellence in helping companies achieve these goals."

"We are pleased to welcome Radian Consulting into the Unica Partner Program. Radian is a key partner for Unica and we look forward to an expanded relationship," said Dan Smith, vice president of channel development, Unica. "The Unica Partner Program enables our partners to maximize their customers' satisfaction and success. It offers the benefits that partners like Radian Consulting need in order to grow their business in enterprise marketing management and interactive marketing."

About Radian Consulting

Radian Consulting has extensive experience in implementing data warehousing and customer relationship management solutions. Radian Consulting has been helping clients achieve marketing performance goals like customer acquisition, customer retention, incremental ROI, offer testing and web analytics in various industries like finance, insurance, travel, non-profits, pharmaceuticals and telecom.

About Unica Corporation

Unica Corporation (NASDAQ: UNCA) is a leading global provider of enterprise marketing management (EMM) software and services. The most comprehensive EMM suite on the market today, Unica's marketing management solutions streamline the entire marketing process from analysis and planning to project management, execution and measurement. More than 800 companies worldwide depend on Unica for their enterprise marketing management solution.

Unica is headquartered in Waltham, Mass. with offices around the globe. For more information, visit www.unica.com.

Note to Editors: Copyright 2009 Unica Corporation. Unica, the Unica logo, MarketingCentral and NetInsight are registered trademarks of Unica Corporation. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

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