July 06, 2007 15:35 ET Sees Dramatic Increase in Online Conversions With Integration of eStara Click to Call Into Their Online Chat Services

Online Auto Parts Distributor's Conversion Rates Go From 1-2% to 35-40%

SAN FRANCISCO, CA--(Marketwire - July 6, 2007) -, the internet's leading auto parts distribution outlet has increased their site's conversion of website visitors to buyers from 1-2% to 35-40% with the help of eStara Click to Call.

After determining that more shoppers become buyers when speaking with a representative than when doing business completely through the internet, sought out a means of getting visitors to their website on the phone. "When we speak with a customer we can really determine their needs and make certain that we get them the part that best fits those needs," says John Thys, Director of Sales and Marketing at "Additionally, when we actually talk to the customers we are able to offer better service, and a more pleasant and personal buying experience."'s visitors are asked to select the make and model of their vehicle before being assisted by's virtual chat feature. The virtual chat takes the customer through a series of questions that help them find the correct part for their automobile. Once the radiator selection has been narrowed down, the system will ask the customer if they would like to be contacted by one of's representatives to finalize the part selection and sale.

Nearly half of the customers engaged in the chat ask to speak with a representative and input their phone number. This is where eStara Click to Call technology comes into operation. Click to Call technology allows a representative in the call center to see the online shopper's chat session, and activity on the site. This means that when the representative calls the customer they are able to provide a smooth transition from the online shopping experience to the more personal telephonic one.

The integration of Click to Call technology into 1-800 Radiator's online shopping experience has increased conversion rates so much that has fully removed the shopping cart application from their site, opting instead to provide all of their customers with a more personal service experience.

About is the leading online source for radiators and cooling components, offering the best quality radiators at the lowest possible price along with a satisfaction guaranteed lifetime warranty. The online outlet is backed by a network of locally owned warehouses and distribution hubs ensuring that the part needed is not only available, but delivered in a timely fashion.

Contact Information

  • For further information contact:
    Emily Doppe
    (707) 747-7400 ext. 5216
    Email Contact