Penelope James Public Relations

Penelope James Public Relations

October 26, 2006 02:00 ET

Radio audience figures released - Quarter 3, 2006

UNITED KINGDOM, UNITED KINGDOM--(CCNMatthews - Oct. 26, 2006) -


- 89% of UK population tune in to the radio every week
- Record figures for radio listening to digital-only stations
- Radio listening via Internet up by 13%
- Radio listening via DTV up by 10%


UK radio audience quarterly data, compiled by RAJAR Ltd (Radio Joint Audience Research) and released at 07.00 hours today, Thursday October 26, 2006, reveals that the percentage of people tuning into their radios in Quarter 3, 2006 has dipped marginally by 155,000, when compared to Quarter 2, 2006, to 89% of the UK population (15+), with 44.4 million listeners now tuning in each week(--).

Nevertheless, the total number of hours that listeners spend tuned in to their favourite stations has increased quarter on quarter from 1.047 million in Q2, 2006 to 1.063 million in Q3, 2006; as has the average number of hours per listener, which is also up quarter on quarter (Q3, 2006: 23.9 hours v. Q2, 2006: 23.5 hours).

Digital-only radio listening: Additional data compiled by RAJAR, to be announced later today, reveals that Quarter 3, 2006 delivered record figures for listening to digital-only stations: with weekly reach increasing by 4% quarter on quarter and 16.7% year on year to 4.8 million listeners. In addition, the total number of hours spent listening to digital-only stations increased by 3.5% quarter on quarter and 14.7% year on year to 27.9 million hours.

Radio listening via the Internet: Listening to the radio via the Internet is up by 13% year on year (22.3% in Q3, 2006 v. 19.7% in Q2, 2006); while listening at least once a week has increased by 28% when compared to the same quarter last year (11.9% in Q3, 2006 v. 9.3% in Q3, 2005).

Radio listening via DTV (digital television): Similarly, radio listening via DTV is also up by 10% year on year (38.7% in Q3, 2006 v 35.1% in Q3, 2005) and listening at least once a week has risen to 21.6% (21.5% in Q2, 2006 v 19.9% in Q3, 2005).

Radio listening via mobile phone: RAJAR research released today also reveals that 7.1% of the UK adult population (15+) listen to the radio via mobile phones. This compares with 7% in Q2, 2006 and 6.1% in Q3, 2005.

Radio listening via podcast: Further research, this quarter, in to radio listening via podcast shows that 2 million adults (15.2% of mp3 player owners) now use their mp3 player to listen to podcasts of their preferred radio programmes. This is a rise from 1.9 million (14.8%) in Q2, 2006.

Detailed data and individual radio station data, for both BBC and Commercial Radio stations, is available on the RAJAR web site at www.rajar.co.uk.

(--) This weekly reach figure is the number of people (adults 15+) in the UK who listened to a radio station for at least five minutes in the course of an average week during the quarter.



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