SOURCE: Listener Driven Radio

Listener Driven Radio

March 01, 2011 15:11 ET

Radio Listeners Are Now Music Directors on 96.5 KISS FM in Cleveland Thanks to Listener Driven Radio's (LDR) Revolutionary Technology, 'LDR.Takeover'

CLEVELAND, OH--(Marketwire - March 1, 2011) - 96.5 KISS FM Cleveland announces the launch of "The Takeover," a new feature where listeners program the music on the radio station weekdays during the 3 p.m. and 7 p.m. hours through their votes on kisscleveland.com.

Offering unprecedented control and instant gratification for listeners, LDR.Takeover breaks new ground for the radio industry. The creator of this revolutionary technology is Listener Driven Radio (LDR), a Cleveland-based software company (www.listenerdrivenradio.com) that develops innovative programs for radio stations that want to put listeners in control.

"It's exciting to watch the songs jump around in real-time on the website as people vote them up and down, ultimately picking what will hit the air next," said Bo Matthews, Program Director for 96.5 KISS FM. "In this techno-age, people want everything custom and catered to their likes and tastes -- and they want it now. It's imperative that we harness the technology and evolve, to allow listeners to play a role in molding what we are as a radio station." 

"96.5 KISS FM is one of the best Top 40 stations in the country and highest rated radio stations in the market," said Daniel Anstandig, President of Listener Driven Radio. "We are excited to work with Bo Matthews and his team at KISS. It's a revolutionary move in Cleveland radio to offer this amount of real-time control and influence to the audience." 

Listeners can grab control of the feature and begin voting 15 minutes prior to the 3 p.m. and 7 p.m. hours at kisscleveland.com. For more information and to view how "The Takeover" operates, visit www.kisscleveland.com or www.listenerdrivenradio.com.

With more than 65 affiliate stations, major networks, and broadcast groups in the USA, Canada, and Europe, LDR is ground breaking software that empowers listeners to become on-air programming collaborators, fostering loyalty via real time interaction. Listeners can access a radio station's playlist via mobile or the station's website and vote for their favorite songs. Input and voting from listeners directly affects the music played on the station. The platform also automatically emails and instant messages listeners who opt in, informing them that their favorite track plays on the air and impacting PPM results. More information is available on LDR at http://www.listenerdrivenradio.com.

Contact Information

  • Contact:
    Chrissy Sutphin
    LUCK Media & Marketing, Inc.
    (818) 232-4175