SOURCE: Clarity, a division of Plantronics

Clarity, a division of Plantronics

December 14, 2011 10:45 ET

RadioShack and Clarity Help Seniors Stay Connected to Friends and Family During the Holidays

National Retailer Offers Special Promotional Pricing on Three Amplified Telephones to Help Ensure Holiday Tidings Ring Through Loud and Clear

CHATTANOOGA, TN--(Marketwire - Dec 14, 2011) - Clarity, a division of Plantronics (NYSE: PLT) and leading provider of communications solutions for seniors, and RadioShack, a leading national retailer of personal technology products and services, are proud to announce reduced pricing on three phones designed and engineered to address age-related health concerns.

Starting Dec. 11 through Dec. 24, RadioShack will offer three of Clarity's amplified cordless phones at reduced prices: the Clarity D613, now $79.99 (reduced from $89.95); the Clarity C410, now $49.99 (reduced from $69.99); and the Clarity D703, now $59.99 (reduced from $69.99). Each model addresses specific concerns experienced by many aging Americans, including mild to moderate hearing loss, low vision, and limited mobility caused by arthritis, stroke or other conditions.

"With the holidays fast approaching, many Americans are making travel plans to spend time with their friends and family. Some, perhaps facing mobility concerns, will share holiday greetings over the phone, and RadioShack wants to help make those conversations simpler and clearer," said John Lostroscio, merchant vice president for consumer electronics at RadioShack Corp.

Nationwide, RadioShack offers phones and other electronics products that are targeted to fit, among others, the unique homes and lifestyles of seniors. For this growing segment of the American population, phones that feature voice amplification, large screens, and easy navigation improve the quality of both everyday and momentous conversations. Focusing on product design and technological innovation, Clarity provides communication solutions for the many thousands of these individuals who otherwise could not connect easily and effectively with the outside world.

"Holiday phone calls rank among the most important connections we make during any given year. Unfortunately for seniors, the meaning of these conversations can get lost if the voices are difficult to hear or the phone is tough to use," said Carsten Trads, president of Clarity. "So, it's one of Clarity's hopes for the holidays that, by offering a broad range of phones with 'senior-smart' enhancements, friends and relatives can exchange their greetings and long-distance hugs more fully and more easily. We're proud to partner with RadioShack to make this possible."

Clarity D613 - $79.99 (price reduced by $10)
The cordless Clarity D613 phone uses Clarity Power™ to amplify incoming audio up to 30 decibels. The handset, recommended by the Arthritis Foundation, is lightweight and includes large, easy-to-push buttons with bold labels. It is ideally suited for those with limited mobility. The D613 is compatible with hearing aids and T-coil and complies with TIA-1083 guidelines. Additional features include:

  • Digital answering machine
  • Caller ID
  • Built-in speakerphone
  • Speed dial
  • Support for up to five handsets or intercoms
  • Help menu in English, French or Spanish

Clarity C410 - $49.99 (price reduced by $20)
The cordless Clarity C410 employs Clarity Power™ technology to amplify and refine spoken words, with the capacity to increase volume by 30 decibels. In addition to a large, illuminated dial pad, the C410 also features a bright visual ringer in the phone base and on the handset to alert users of incoming calls. Additional features include:

  • Ergonomic design for comfortable telephone conversations
  • Customizable handset ringer
  • Hearing-aid and TIA-103 compliance
  • Red emergency button to make calls for help quick and simple

Clarity D703 - $59.99 (price reduced by $10)
The Clarity D703 is a simple and easy-to-use cordless phone. Enabled with Clarity Power™, the phone amplifies incoming sound up to 35 decibels, or twelve times the volume of standard home phones, while removing unwanted and distracting noises. It is also hearing-aid compatible. The Clarity D703 received the Arthritis Foundation's Ease-of-Use commendation. Additional features include:

  • Built-in speakerphone
  • Easy-to-read caller ID display
  • Largest-in-class, soft-touch keypad buttons
  • Support for up to five handsets or intercoms
  • Four adjustable tone settings for customized listening

About Clarity - Smart for Seniors™
Clarity, a division of Plantronics (NYSE: PLT), creates smart communication solutions that help seniors live richer, more engaged lives. For more than 40 years, Clarity's innovative products -- such as amplified telephones, notification systems and assistive listening devices -- have helped people with hearing loss, low vision, limited mobility, dexterity issues and other health challenges. Clarity has pioneered many firsts -- from digital sound processing in 2005 to remote-access customer service in 2010. Millions rely on Clarity to communicate at home, at work and throughout their lives. For more information, please visit or call 1-800-426-3738.