SAN FRANCISCO, CA--(Marketwire - Oct 1, 2012) - RadiumOne, the leader in social advertising for the open web, today announced a series of October speaking engagements and sponsorships commencing with its participation at the Under the Influence Summit during New York Advertising Week and culminating with the OMMA Social event in Los Angeles later this month.
During this speaker series, RadiumOne executives are scheduled address the evolution of digital advertising with social being the conduit of change within the industry. Topics to be discussed include identifying new trends that have developed as the result of increasing demand for high quality digital content. And, how the convergence of social and digital media models is driving growth in the sector and attracting attention from brands, advertisers and agencies.
In addition to sponsoring Advertising Week's Mobile Media Summit at the Hudson Terrace in New York on October 1, RadiumOne executives have been invited to speak at the following upcoming events:
- Advertising Week's Under the Influence Summit: Media & Influence, October 1 4:00pm at the Liberty Theater - RadiumOne is a sponsor and VP of Marketing Doug Chavez will speak on the panel "Social Advocacy: Hand-crafted and/or Technology Enabled - What does the future Look Like?"
- Digital Hollywood Fall, October 15-18 in Marina del Rey, Calif. - RadiumOne VP of Brand Activation Cindy Murphy will be moderating a panel on Monday, Oct. 15 from 11:30am-12:30pm titled "The New Fandom: Building and Nurturing Communities for Entertainment Properties on Social Platforms"
- Digiday Publishing Summit, October 21-23 at the Four Seasons Resort in Palm Beach, FL - RadiumOne VP of Business Development Rebecca Watson will be leading the RadiumOne Tech Talk on Monday, Oct. 22 at 12:00pm
- OMMA Social, October 24 at the Hyatt Regency Century Plaza in Los Angeles - RadiumOne VP of Marketing Doug Chavez will speak on the panel "Is Social ROI an Oxymoron?" at 9:30am
RadiumOne leverages social data from first party apps and social sharing tools to fuel sharing events, identify social connections and analyze real-time interests. Sharing data generated from these products allow RadiumOne to build a dynamic interest graph that can be leveraged for highly targeted and relevant advertising campaigns. RadiumOne's ShareGraph technology amplifies influence to segmented audiences based on the real-time social interactivity and relevance of the audience's closest social connections. ShareGraph enables Advertisers to achieve fast audience scale with the power of real-time targeting.
RadiumOne is the leader in Social Advertising for the Open Web. RadiumOne's innovative Dynamic Audience Platform (DAP) harnesses social interaction data to fuel new audience expansion, create unparalleled efficiency, and turn awareness into purchase intent. At DAP's core are RadiumOne's patent-pending ShareGraph™ technology and first-party social products (Via.Me, Po.st and re.Po.st). Leveraging its unique array of assets, RadiumOne goes beyond traditional targeting methodologies to identify new audience segments and target them across the Open Web. The company is based in San Francisco, with offices across the U.S. and Europe. RadiumOne was founded by online advertising pioneer Gurbaksh Chahal. To learn more about RadiumOne, please visit http://radiumone.com.