SAN FRANCISCO, CA--(Marketwired - Mar 10, 2014) - RadiumOne, the leading global programmatic advertising platform for brands and advertisers, announced the appointment of Anna Baird to its leadership team. Baird will oversee RadiumOne's finance, accounting and operations departments.
The executive hire comes as RadiumOne continues its rapid expansion with over 125 percent Compound Annual Growth Rate (CAGR) in the last three years as well as a push into global enterprises with its cross-channel automated advertising buying platform.
"Anna has a stellar record of guiding companies to new levels of success and brings us extensive experience having worked with Boards of Directors and C-level executives on global strategy, scalability of infrastructure and organizational alignment," said Gurbaksh Chahal, Founder and CEO of RadiumOne. "She will help us scale to take advantage of the booming opportunity in markets all over the world, as advertising spending moves to programmatic."
Baird joins RadiumOne from Say Media where she was the Chief Financial Officer and Head of Operations and has previous experience as Managing Partner at Connor Group, Senior Vice President at McAfee and over 17 years at KPMG in Silicon Valley. At KPMG she occupied many leadership roles and was the Global Lead Partner on several premier technology companies including Google and Intuit. She was also the National Chair of the Women's Advisory Board at KPMG, which had over 35,000 employees.
"I am incredibly excited to join Gurbaksh Chahal and the rest of the remarkable executive team from around the world, and to be a part of the future of advertising and the RadiumOne vision," said Anna Baird, Chief Financial Officer.
RadiumOne builds software that automates media buying, making big data actionable for digital marketers. RadiumOne uses programmatic advertising to connect brands to their next customers by incorporating valuable first-party data about behaviors, actions and interests demonstrated by consumers across web and mobile touch points. Founded by online advertising pioneer Gurbaksh Chahal and based in San Francisco, RadiumOne has offices across the US, Europe and Australia. To learn more about RadiumOne, please visit http://www.radiumone.com.