SOURCE: RadiumOne

RadiumOne

November 14, 2013 08:00 ET

RadiumOne Launches Connect, the World's First Free Push Notifications Software Empowering Brands to Reach Customers On-the-Go

RadiumOne Connect Helps Boost Brand Engagement Through Highly Personalized and Hyper-Targeted Mobile Messages

SAN FRANCISCO, CA--(Marketwired - Nov 14, 2013) - RadiumOne, today announced RadiumOne Connect, the first ever customer relationship management (CRM) software that is free of charge to brands and allows them to send highly personalized, hyper-targeted mobile push notifications. Beyond just push message distribution, RadiumOne Connect gathers data insights to build stronger customer relationships and optimize future intelligent push and online display campaigns on mobile, desktop and Facebook.

Today's consumers constantly carry their mobile devices with them, spending a staggering 80 percent of their time using apps. Brands successful on converting customers across web and mobile are utilizing location-based data generated from these mobile devices to retarget effectively. According to recent research from Forrester, as the time spent on apps continues to grow, push notifications are a core distribution channel for marketers as these alerts help increase traffic, improve app use and drive conversions. RadiumOne Connect optimizes mobile marketing campaigns through push notifications and comprehensive analytics making it possible for marketers to engage consumers in real-time on mobile channels throughout the sales cycle. These touch points before, during and after in-store activity drive branded offer redemptions and serve the most relevant ads against target audiences in a particular geographical area.

Whether a brand's goal is to drive engagement, reward customers through loyalty programs or boost sales, RadiumOne Connect can help optimize each campaign to meet unique marketing objectives. This self-service enterprise software gives marketers direct access to their customers allowing brands to control the frequency, timing and content of their push notification messages. RadiumOne Connect activates a brands first party in-app customer data, linking it with location-based data, to deliver hyper-targeted messages based on location, age, gender and mobile platform (iOS, Windows, Android, Blackberry).

"With RadiumOne Connect, for the first time ever it's free and easy for brands to quickly integrate mobile push notifications into their overall marketing strategies," said Gurbaksh Chahal, CEO at RadiumOne. "This enables companies to reach existing customers with highly-targeted messages and offers and provides avenues to connect with their next customers on a consumer's most trusted device -- their smartphone. By combining brands' first party customer data with our free mobile CRM solution, brands can now leverage their customer relationships whenever, wherever they are to effectively move them through the sales funnel."

RadiumOne Connect includes a built-in analytics dashboard that provides brands with a more complete picture of their customers through valuable data insights. The dashboard tracks the success of each push notification message in real-time including who receives each push notification message, reads it, clicks it or purchases something. Brands can then use this information to better understand how customers responded to their campaign and optimize their marketing tactics moving forward.

RadiumOne Connect is available now. To learn more, please visit http://radiumone.com/mobileconnect/.

About RadiumOne
RadiumOne builds intelligent software that automates media buying, making big data actionable for marketers and connecting them to their next customer. RadiumOne generates first-party data about actual customers -- from their behaviors, actions and interests demonstrated across the web and mobile. Then we access tens of billions of real-time impressions each day across the Web, video, social and mobile to reach consumers in real-time no matter where they are. Our intelligent software and methodologies increase the relevance and personalization of ads through sophisticated algorithms that find valuable characteristics, gauge consumer behaviors, and target ads with laser focus to the right audiences. Founded by online advertising pioneer Gurbaksh Chahal and based in San Francisco, RadiumOne has offices across the US and Europe. To learn more about RadiumOne, please visit http://radiumone.com.

Contact Information

  • Media Contact for USA:
    Melissa Boggs
    Barokas Public Relations for RadiumOne
    (206) 344-3136
    Email Contact