SOURCE: RadiumOne

RadiumOne

June 05, 2013 08:00 ET

RadiumOne Launches Omni-Channel Platform to Help Marketers Unlock Power of Big Data and Reach Audiences Beyond 'Old School' Ad Retargeting

Unified Platform for Brands, Agencies and Trading Desks Unites Online and Offline Activities to Improve ROI of Digital Marketing

SAN FRANCISCO, CA--(Marketwired - Jun 5, 2013) - RadiumOne today announced the expansion of its programmatic advertising solutions with the introduction of its Enterprise and Self-Service Platforms for brands, agencies and trading desks. These two new solutions, built to engage with today's digitally connected world, are based on RadiumOne's ShareGraph™ technology, which is used today by 50 of the top Fortune-100 brands. The Omni-channel approach helps marketers manage, target and deliver ads across display, mobile, video and Facebook while leveraging in-house enterprise data sources such as CRM (Customer Relationship Management) information, enabling brands to activate first-party data using RadiumOne's platform.

RadiumOne's entire suite of solutions harness the power of programmatic advertising while providing much-needed transparency and control marketers need to achieve long-term value from their media partners. The new models close the loop between earned-media and paid-media.

The new Enterprise platform achieves 3 goals for brands, agencies, and trading desks:

1. Activates all existing online and offline data
2. Provides intelligence and insights that help dimensionalize a brand's audience
3. Powers Omni-channel delivery via a fully programmatic platform

According to recent research, 71% of publishers and buyers trade ads programmatically and many predict double-digit revenue growth this coming year. Amidst this rapidly evolving landscape, it is critical for organizations to activate the data they have at their fingertips, marry it with intelligence and have customized choices to meet their specific business goals and campaign requirements. In response to this need, RadiumOne has expanded its suite of solutions to help brands create highly effective, programmatic ad campaigns that reach consumers across the globe on multiple platforms and devices.

"Marketers have an unprecedented opportunity to leverage big data in a programmatic world across all of their initiatives including, but not limited to, advertising," said Gurbaksh Chahal, CEO and Founder of RadiumOne. "Our new Omni-channel platform, RadiumOne Enterprise, helps marketers unlock the data they have at their fingertips and couple those insights with the speed and efficiency of real-time programmatic buying. It's a powerful combination that puts brands back in the driver's seat, and gives them the transparency and control to make smarter paid media decisions."

RadiumOne Enterprise gives brands a managed solution to develop custom campaigns that achieve their unique media goals and objectives. Brands also receive access to RadiumOne's portfolio of first-party data to maximize campaign performance and own this data for future marketing initiatives.

The expanded suite of programmatic ad solutions includes:

  • RadiumOne Enterprise - This option provides the optimal blend of managed services and computer intelligence to help brands automate their marketing goals. Dedicated RadiumOne experts work with brands, agencies, or trading desks to develop custom audiences that leverage all sources of online, mobile and offline data to deliver powerful advertising across display, mobile, video and Facebook. RadiumOne's team helps customize reports and provides full-access to new audience data uncovered by RadiumOne's patent pending ShareGraph technology.

Features Include:

  • Cookie-less Targeting
  • ShareGraph Enterprise Amplification
  • Omni-Channel Targeting across devices
  • Access to RadiumOne's First-Party Po.st Tools
  • Hashtag Targeting
  • Access to RadiumOne Mobile SDKs
  • Access to Offline Ad Data
  • Access to CRM Data
  • Custom Reports & Analytics
  • Managed Services
  • RadiumOne Self-Service Model - This is the ideal solution for brands, agencies, and trading desks looking for tools to launch and manage their own campaigns with access to real-time campaign analytics and reporting. Companies working against time-constraints or on a budget can use RadiumOne's free tools to log in and build their campaigns on-the-fly without human interaction. 

Features Include:

  • Self-Service Campaign Delivery
  • ShareGraph Standard Amplification
  • Self-Service Reporting

Unlike other programmatic offerings on the market, brands, agencies and trading desks now have the option of leveraging RadiumOne's end-to-end platform through its traditional RFP model or the new Self-Service or Enterprise offerings. Whether an advertiser wants to target audiences at the bottom of the funnel through RadiumOne's self-service model, run a one-off RFP campaign utilizing RadiumOne's first-party data, or partner with RadiumOne's full-service Enterprise team to fuel their programmatic ad campaigns, RadiumOne offers brands the advertising solutions they need to harness the full potential of programmatic advertising.

In addition to expanding its solutions for brands, agencies and trading desks, RadiumOne will be launching a line of software development kits (SDKs) for app developers, beginning with the release of its Mobile Effects SDK being announced later this month.

RadiumOne's new suite of offerings is available immediately. To learn more, please visit: www.radiumone.com.

About RadiumOne

RadiumOne is changing the face of online advertising through a unique combination of programmatic buying, proprietary data, patent-pending intelligence algorithms, and multi-channel capabilities. Each month, we engage directly with 700 million unique consumers and generate over 10 billion sharing events. Within milliseconds, we can filter this data through our ShareGraph intelligence layer, build real-time audiences for our brands, and target ads across the more than 30 billion real-time impressions we see each day. Spanning the Web and Mobile, we offer brands the ability to reach the right consumer at the right time, no matter where they might be. Founded by online advertising pioneer Gurbaksh Chahal and based in San Francisco, RadiumOne has offices across the US and Europe. To learn more about RadiumOne, please visit http://radiumone.com.

Contact Information

  • Media Contact for USA:
    Richard L. Tso
    Barokas Public Relations for RadiumOne
    (206) 456-9630
    Email Contact