SOURCE: RadiumOne

RadiumOne

October 08, 2014 07:30 ET

RadiumOne Mobile Survey Finds Half of All NFL Fans Check Their Mobile Devices 5-15 Times on Game Days; 77% Have 2-3 NFL Apps on Their Smartphones

Facebook Beats Twitter by 6:1 as Platform of Choice for Sharing NFL Content on Mobile Devices

SAN FRANCISCO, CA--(Marketwired - Oct 8, 2014) - RadiumOne, the intelligent advertising software company, today released new insights from its first annual NFL mobile survey, which polled the opinions of 1,501 football fans who will be utilizing their mobile device to engage with NFL related content during the 2014 season. RadiumOne's survey found that the vast majority (91%) of fanatic football fans check their smartphone for NFL related updates on game days (Sunday, Monday and Thursday) and of those 51% check their phone 5-15 times a day. The survey also found that the majority (77%) of fans have 2-3 NFL focused apps (ESPN/Yahoo) on their smartphone for real-time monitoring. Among fans who share content on their mobile device, 51% use Facebook, followed by Text (26%), Email (11%), Twitter (8%), YouTube (2%) and Instagram (2%). RadiumOne's NFL infographic can be found here.

Heading into this season football fans will be more connected to their mobile device during game-time than ever before. For example, during the Packers versus Seahawks game on September 4, smartphones were used in 74% of searches about the game according to Google. In addition to monitoring the scores, fans use their smartphone during NFL games to conduct a variety of mobile-centric activities including, texting (54%), social media (41%), email (33%) and buying NFL merchandise (7%). Over one third of respondents who attend NFL games use their mobile devices in the stadium to take pictures (57%), text (46%), post to social media (34%), check NFL scores or Fantasy Football stats (33%) or shop for NFL merchandise (7%).

The following findings from RadiumOne's NFL survey highlight opportunities for brands and marketers to engage with football-crazed fans in a more targeted fashion:

  • One in three football fans share NFL information via their mobile device.

  • Highly engaged fans (43%) are 2x more likely to stream NFL games on their mobile device compared to casual fans (21%).

RadiumOne's full NFL survey report is available upon request.

NOTE: Totals add to more than 100% due to multiple answers.

About RadiumOne
RadiumOne builds software that automates media buying, making big data actionable for digital marketers. RadiumOne uses programmatic advertising to connect brands to their next customers by incorporating valuable proprietary data about behaviors, actions and interests demonstrated by consumers across web and mobile touch points. Using these insights and intelligence, RadiumOne helps marketers activate customer engagement in real-time with relevant and personalized offers, messages, content and ads across devices, locations and screens. Based in San Francisco, RadiumOne has offices across the US, Europe and Australia. To learn more about RadiumOne, please visit http://radiumone.com.

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