NEW YORK, NY--(Marketwired - Apr 2, 2013) - RadiumOne, a leader in programmatic advertising, today announced that Doug Chavez, vice president of marketing, will present alongside other industry experts in a panel discussion at the IAB Social Media Agency Day in New York City, NY on April 3. Presented by the IAB Social Media Committee, the focus of this year's Social Media Agency Day will be, "What can Twitter, American Airlines and Jane Jetson (and more!) Teach Us About Social Media Planning For Real Time?" During his panel session, Chavez will participate in a strategic case study conversation focused on the use of social analytics for real-time, actionable marketing results in the auto industry. Additional information about the panel session is included below:
IAB Social Media Agency Day
Panel: Planning For Real Time - Case Studies By Vertical
Wednesday, April 3, 2013 @ 2:00 - 5:00 p.m. ET
AppNexus New York Headquarters
In today's sharing economy, the conversation around social media has expanded from engagement, to social planning for 'real time.' As eMarketer has cited, real time marketing "...goes far beyond simply posting a timely tweet or status update... businesses are expanding their use of social analytics to do so much more." Today's top brands are anticipating social conversations to actively inform creative execution and media planning decisions for both digital and traditional mediums.
Alongside representatives from Cars.com and Wildfire by Google, Chavez will contribute to an auto industry case study discussion centered on how Cars.com used social analytics to drive campaign performance. During the session, panelists will delve deeper into how the auto brand executed a campaign using social listening technologies and real time engagement to drive their campaign's ROI. Audiences will hear best practices on how to leverage their social data to enhance targeting and content creation.
In his role at RadiumOne, Doug Chavez leads and develops the company's global marketing strategies. Chavez formerly led Digital Marketing at Del Monte Foods and under his leadership, the company created a comprehensive consumer engagement strategy for Del Monte brands. Prior to Del Monte, Chavez was Director of Ad Solutions at Yahoo! leading monetization strategy for Yahoo!'s Communications properties -- Mail, Messenger, Flickr, and Groups. Before joining Yahoo!, he held the position of Senior Director at Tribal DDB - Chicago where he helped the company achieve double-digit growth and guided the team to win a Cyber Lion at Cannes -- a first for the agency -- for the "Lincoln Fry" campaign. Chavez has received a number of industry awards including a Cannes Cyber Lion, Yahoo!'s Big Idea Chair, and a London International Award.
RadiumOne is changing the face of online advertising through a unique combination of programmatic buying, proprietary data, patent-pending intelligence algorithms, and multi-channel capabilities. Each month, we engage directly with 700 million unique consumers and monitor over 10 billion sharing events. Within milliseconds, we can filter this data through our ShareGraph™ intelligence layer, build real-time audiences for our brands, and target ads across the more than 25 billion real-time impressions we see each day. Spanning the Web, Mobile Web, and Facebook, we offer advertisers the ability to reach the right consumer at the right time, no matter where they might be. Founded by online advertising pioneer Gurbaksh Chahal and based in San Francisco, RadiumOne has offices across the US and Europe. To learn more about RadiumOne, please visit http://radiumone.com.