SAN FRANCISCO, CA--(Marketwire - Mar 14, 2013) - RadiumOne, a leader in programmatic advertising, today announced that Doug Chavez, vice president of marketing, will present alongside other industry experts on March 18 in a panel discussion at OMMA RTB in San Francisco, California on March 18. During the panel session, "Getting to RTB 2.0: Solving for Quality, Viewability and Cost of Sale," Chavez will participate in a strategic conversation around the current issues in real-time bidding, and what potential solutions will be necessary to promote broader industry adoption. Below is some additional information about his upcoming session:
Panel: Getting to RTB 2.0: Solving for Quality, Viewability and Cost of Sale
Monday, March 18, 2013 @ 3:30 - 4:00 p.m. PT
Hilton Union Square, San Francisco, CA
Panel description: In order for automated platforms to move to the next level of market penetration and brand adoption, there are persistent problems waiting for solutions. Inventory quality continues to struggle against its reputation as a bargain basement of remnants. The value chain is so complex and multi-layered that too many players take too much of the price, often escalating a publisher's true cost of sale. And many media brands, the holders of the best inventory and user data, remain suspicious of the entire RTB and data re-selling enterprise. Industry pundits and metrics providers promise that a new "viewable impression" metric will bring welcome scarcity, trust and price support into the ecosystem, but disagreement remains over its implementation and real effect. Despite the velocity of RTB growth, the marketplace has critical hurdles to vault in order to convince the core constituencies, brands and publishers, that RTB really is ready for prime time.
In his role at RadiumOne, Doug Chavez leads and develops the company's marketing strategies. Chavez formerly led Digital Marketing at Del Monte Foods and under his leadership, the company created a comprehensive consumer engagement strategy for Del Monte brands. Prior to Del Monte, Chavez was Director of Ad Solutions at Yahoo!, leading monetization strategy for Yahoo!'s Communications properties -- Mail, Messenger, Flickr, and Groups. Before joining Yahoo!, he held the position of Senior Director at Tribal DDB - Chicago, where he helped the company achieve double-digit growth and guided the team to win a Cyber Lion at Cannes -- a first for the agency -- for the "Lincoln Fry" campaign. Chavez has received a number of industry awards including a Cannes Cyber Lion, Yahoo!'s Big Idea Chair, and a London International Award.
RadiumOne is changing the face of online advertising through a unique combination of programmatic buying, proprietary data, patent-pending intelligence algorithms, and multi-channel capabilities. Each month, we engage directly with 700 million unique consumers and monitor over 10 billion sharing events. Within milliseconds, we can filter this data through our ShareGraph™ intelligence layer, build real-time audiences for our brands, and target ads across the more than 25 billion real-time impressions we see each day. Spanning the Web, Mobile Web, and Facebook, we offer advertisers the ability to reach the right consumer at the right time, no matter where they might be. Founded by online advertising pioneer Gurbaksh Chahal and based in San Francisco, RadiumOne has offices across the US and Europe. To learn more about RadiumOne, please visit http://radiumone.com.