SOURCE: RadiumOne

RadiumOne

October 01, 2014 08:00 ET

RadiumOne Wins Mobile Media Summit's 2014 Mobile Mafia Award as Most Innovative Brand in Mobile

RadiumOne Joins Pandora, Pinger and Razorfish as a Best in Class Mobile Solution

SAN FRANCISCO, CA--(Marketwired - Oct 1, 2014) - RadiumOne, the intelligent advertising software company, today announced it received the Mobile Mafia Award as the Most Innovative Brand in Mobile based on its RadiumOne Connect software solution. The second annual Mobile Mafia Awards ceremony was hosted by the Mobile Media Summit on September 29th in New York City during Advertising Week. In addition to RadiumOne, other award recipients included Pandora (Best B2C Mobile Branding), Pinger (Most Innovative Publisher) and Razorfish (Most Innovative Agency in Mobile).

RadiumOne Connect is a mobile SDK for iOS and Android that enables companies to analyze user behaviors, track attribution data, activate location data using geofencing and message through push notification. It also offers real-time advertising and gives any company the tools they need to react in real-time to any set of Bluetooth Beacons. All of the tools within RadiumOne Connect tap into the thousands of audience profiles, across both mobile and desktop, to help brands and marketers find their next customers. These audience insights enrich messaging, deliver more relevant content, and achieve overall higher app usage.

"The competition was tough for this year's nominations," said Paran Johar, Chief Executive Officer and Founder of Mobile Media Summit. "The fact that we had such an outstanding number of entries just shows how more and more brands and agencies are focusing on innovation towards mobile."

"RadiumOne is honored to be recognized for our innovative technology by the Mobile Media Summit," said Eric Bader, Chief Marketing Officer, RadiumOne. "Being acknowledged as a key player in the mobile advertising space is a testament to our dedication and the ongoing development of our RadiumOne Connect software, as well as the hard work of our all-star team."

The panel of digital leaders who judged submissions, included execs from Intel Corporation, Universal McCann, Accuen Media, McCann Erickson, Ansible Mobile, and Greycroft Partners. The winners were honored at the awards ceremony during the exclusive Mobile Mafia Dinner following the Summit. The awards honor the year's best work in mobile with categories ranging from best mobile platform to most innovative agency in mobile.

About RadiumOne
RadiumOne builds software that automates media buying, making big data actionable for digital marketers. RadiumOne uses programmatic advertising to connect brands to their next customers by incorporating valuable proprietary data about behaviors, actions and interests demonstrated by consumers across web and mobile touch points. Using these insights and intelligence, RadiumOne helps marketers activate customer engagement in real-time with relevant and personalized offers, messages, content and ads across devices, locations and screens. Based in San Francisco, RadiumOne has offices across the US, Europe and Australia. To learn more about RadiumOne, please visit http://radiumone.com.

About Mobile Media Summit
Mobile Media Summits are the quintessential thought-leadership forums for brand, agency and mobile leaders to learn and network on the newest mobile technology and media. Founded in 2009 by Paran Johar, Mobile Media Summits are the largest event series in mobile advertising, where an average of 75% of the audience are advertisers, more than any other event. Since its founding, the event series has hosted over 2,500 speakers and well over 15,000 attendees. Visit www.mobilemediasummit.com for more information.

Contact Information

  • Media Contact:
    Kristin Scheidegger
    Barokas PR
    Email Contact
    206-344-3133