SOURCE: RadiumOne


January 13, 2014 12:42 ET

RadiumOne's Lead Mobile Developers Win ATT-Sponsored Hackathon at CES With Wearable That Keeps Kids Safe

SafeNecklace Takes Advantage of the Latest in Geo-Fencing Technology

SAN FRANCISCO, CA--(Marketwired - Jan 13, 2014) - RadiumOne, the intelligent advertising software company, today announced that two of its lead mobile developers beat out over 600 competitors to take home the top prize at the Consumer Electronics Show's (CES) 2014 AT&T Developer Summit Hackathon in Las Vegas this week. The focus of this year's hackathon, which runs for 48 hours every year during CES, was wearables. The four-person team consisting of RadiumOne's Brad Smith and Maxime Domain, along with two designers from Design Laurels, was declared the winner based on votes from a packed audience in the Pearl Theater at the Palms. After viewing a two-minute product demo on the "leashless" wearable solution for tracking kids during outings, SafeNecklace received the majority of votes texted in by audience members.

"By applying our mobile expertise we use every day at RadiumOne to optimize marketing campaigns, we were able to develop a solution with the potential to save kids lives and it's extremely rewarding to be acknowledged for that innovation," said Maxime, Lead Software and Data Architect of RadiumOne. "Teachers, chaperones and parents can use SafeNecklace at field trips, boy scout camp, the grocery store, and almost anywhere to know where every kid is at any moment."

SafeNecklace integrates the latest Bluetooth Low Energy technology, also known as Bluetooth Smart, into a simple lanyard children wear can around their neck. Nearby, an alert box called SafeCheck equipped with a beacon is installed on a school bus. It notifies teachers and chaperones through an iOS mobile app when a child has left the approved area. The app shows the exact location of each lanyard, and children's names can be assigned to each one so those in charge know exactly which child has wandered too far away. The technology is affordable, with beacons costing around the price of a cafeteria lunch -- as little as five dollars. SafeNecklace incorporates the latest in geo-fencing to create a virtual barrier using a global positioning system (GPS) or radio frequency identification (RFID) to define geographical boundaries. This type of geo-fencing is the same technology used by brands on the RadiumOne Mobile Platform to identify consumer touch points before, during and after in-store activity.

After the Hackathon, Brad and Maxime were invited to share their insights on the future of wearables during a live CES panel with AT&T Senior Executive Vice President John Donovan, Qualcomm CEO Paul Jacobs, and Ericsson CEO Hans Vestberg.

About the AT&T Developer Summit Hackathon
AT&T has held 25 hackathons resulting in the launch of 500 apps, including Read With Me for assessing literacy, SleepBot a sleep-tracking tool, and which helps users find specific items at farmer's markets and lets local growers trade excess produce.

About RadiumOne
RadiumOne builds software that automates media buying, making big data actionable for digital marketers. RadiumOne uses programmatic advertising to connect brands to their next customers by incorporating valuable first-party data about behaviors, actions and interests demonstrated by consumers across web and mobile touch points. Using these insights and intelligence, RadiumOne helps marketers activate customer engagement in real-time with relevant and personalized offers, messages, content and ads across devices, locations and screens. Founded by online advertising pioneer Gurbaksh Chahal and based in San Francisco, RadiumOne has offices across the US, Europe and Australia. To learn more about RadiumOne, please visit

Contact Information

  • Media Contact for USA:
    Melissa Boggs
    Barokas Public Relations for RadiumOne
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