SOURCE: Rainbow Light

Rainbow Light

February 11, 2009 13:13 ET

Rainbow Light® Debuts GreenDog Naturals™ at Pet Expo: New All-Natural and Organic Canine Supplement Line Addresses the Whole Health of the Whole Dog

Respected Leader in Natural Nutrition Enters Pet Category

ORLANDO, FL--(Marketwire - February 11, 2009) - PET EXPO -- Rainbow Light® Nutritional Systems, a leader in natural nutrition for over 25 years, enters the pet category with the introduction of GreenDog Naturals™, the most comprehensive family, to date, of all-natural and organic canine supplement products.

The complementary line of GreenDog Naturals -- Whole Dog Daily™, Healthy Motion® and Omega Glo-Coat 3-6-9™ -- is a "whole health for the whole dog" approach to support a long and healthy life. High quality does not mean high prices: for example, Whole Dog Daily costs only $.35 per day -- a mere 10 percent of the price of a daily latte. These great-tasting supplements, in easy-to-mix powders, chewable bone-shaped tablets, or oil, are available at independent pet specialty stores, www.greendognaturals.com, www.fetchdog.com and select Whole Foods Market® stores.

Free of fillers like wheat, corn and soy, GreenDog Naturals provides essential daily nutrients often missing from even the healthiest organic dog food(1). Formulated with intelligent potencies in appropriate balance, with probiotics and digestive enzymes, GreenDog Naturals is made with food-sourced ingredients that provide both short- and long-term benefits: optimized digestion, strengthened natural defenses and skin and coat maintenance to support the overall longevity, vitality and wellness of man's best friend.

Rainbow Light ensures the highest safety and purity of its products. Manufactured in the U.S. at Rainbow Light's certified organic production facility, GreenDog Naturals follow Good Manufacturing Practices (GMP) set by the Food and Drug Administration.

"Our entry into canine health was an easy extension of our expertise in human nutrition. Motivated by our team's own love of their family dogs, we wanted to better their lives as well," said Rainbow Light CEO Linda Kahler. "Our goal for GreenDog Naturals was to create sound research-based canine supplements that comply with the highest quality standards and deliver a difference that dogs can feel and that their owners can see. In our initial sampling, we have already received passionate customer testimonials about the changes that dog guardians observed in their pets -- that makes it all worth it."

Rainbow Light's Marci Clow, senior director product researcher and formulator, and Tom O'Leary, Rainbow Light's K9 health advocate, along with holistic veterinarian and herbalist Randy Kidd, PhD, DVM, collaborated to formulate GreenDog Naturals. This team, composed of experts from complementary disciplines, ensured that GreenDog Naturals are effective as a family and as standalone products and address core canine health issues.

Owners know too well that dogs often suffer from multiple health problems that are debilitating and painful for the animal and extremely costly to treat. "As a dog guardian, I have seen the benefits of balanced nutrition," said Tom O'Leary, K9 health advocate at Rainbow Light. "As any dog parent will tell you, if there is one thing we could wish for above all else, it is more time with our dog. At Rainbow Light, we are excited and passionate about GreenDog Naturals' protective and preventative benefits for the quality and longevity of a dog's life through daily nutritional support."

"During the processing of even premium kibble many nutrients are lost, which compromises a dog's digestive health, immune system and joint and bone strength," O'Leary continued. "So, by giving them natural supplements that deliver essential minerals and vitamins, we are helping our canine companions live longer and healthier lives."

According to the Organic Trade Association, organic pet food sales are growing at three times the rate of human food sales. Yet there have been no significant offerings in organic pet supplements until now. First-to-market GreenDog Naturals products answer this consumer call for a natural, organic choice in canine supplements.

Rainbow Light launches the GreenDog Naturals line with three products:

Whole Dog Daily™ is the most comprehensive nutritional system available for dogs, providing the benefits of four products in one. Whole Dog Daily unlocks the nutritional value of a dog's regular food. It comes in both powder and bone-shaped chewables.

--  Optimizes Digestion -- Whole Dog Daily reintroduces food enzymes that
    are naturally occurring in raw whole foods but are missing in processed pet
    food. Added herbs soothe and cleanse the digestive system.
--  Strengthens Natural Defenses -- This great-tasting supplement provides
    750 million live, multi-strain probiotics, which improves gut health.
--  Glowing Skin and Coat -- It supplies rich food-source omega fatty
    acids from Forti-Flax® organic, cold-pressed flaxseed oil.
--  Supports Health and Vitality -- Whole Dog Daily provides
    phytonutrients from antioxidant superfoods, with essential vitamins,
    minerals and trace elements.
    

Healthy Motion® is the only canine product available that provides both short and long-term benefits for mobility as a result of a unique and comprehensive formulation of ocean-sourced glucosamine, MSM, chondroitin and herbal blends. Healthy Motion comes in both powder and bone-shaped chewables.

--  Supports Structural Joint and Connective Tissue Integrity -- Healthy
    Motion contains glucosamine, MSM and chondroitin (from green lipped
    mussels).
--  Builds Muscles and Maintains Healthy Joints -- Contains highest-purity
    ocean-source omega fatty acids.
--  Eases Exercise and Movement Discomfort -- Concentrated botanical
    extracts provide short-term relief to ease discomfort from aging or
    overexertion from exercise and daily activity.
    

Omega Glo-Coat 3-6-9™ contains exceptionally pure omega oils in a convenient squeeze bottle, providing maximum freshness and less mess. It mixes easily with pet food.

--  Fish and Flax Oils -- Omega Glo-Coat contains molecularly distilled
    pharmaceutical-grade Fresh-Catch™ fish oil and Forti-Flax™ organic,
    cold-pressed flaxseed oil for the highest purity, freshness and quality.
--  Omega-3 Rich for Heart Health -- EPA, DHA and high-potency ALA (alpha
    lipoic acid) aid cardiovascular health.
--  Science-based Approach to Supporting Skin and Coat Health -- Easy-to-
    digest omega-3, -6 and -9 fatty acids in balanced ratios promote glowing
    skin and coat, helping reduce unseasonal or excessive shedding.

GreenDog Naturals products are available online and in stores at the suggested retail price of $17.99 for 150 g of Whole Dog Daily or Healthy Motion; the 12-ounce bottle of Omega Glo-Coat sells for $24.99. GreenDog Naturals is safe for dogs ages six months and older.

Rainbow Light's GreenDog Naturals is a proud member of the Natural Animal Supplement Council.

About Rainbow Light®

Since its founding in 1981, Santa Cruz-based Rainbow Light Nutritional Systems (www.rainbowlight.com) has grown to become the leading formulator and manufacturer of science-based, all-natural, food-based supplements.

Reference:
1. Organic Pet Digest http://www.organic-pet-digest.com/dog-dietary-supplements.html

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