SOURCE: Rainbow Light

Rainbow Light

March 04, 2009 12:38 ET

Rainbow Light® Introduces Its All-Natural, Safe "Cleanse Away™ 7-Day Renewal Kit" at Natural Products Expo West

Cleanse Away's AM Citrus Cleanse Is the First to Provide Legendary Liver Flush Formula in a Convenient, Tasty, Single-Serve Packet

ANAHEIM, CA--(Marketwire - March 4, 2009) - NATURAL PRODUCTS EXPO WEST -- Rainbow Light® Nutritional Systems, a leader in natural nutrition for over 25 years, enters the cleansing category with a proven, all-natural Cleanse Away™ 7-Day Renewal Kit. A perfect cleanse choice for busy lifestyles, the kit is easy to use on the go and requires no significant changes in daily routine or lifestyle. Rainbow Light is also the first to market a time-tested, traditional liver flush formula, AM Citrus Cleanse, in a box of convenient, tasty, single-serve packets that can be purchased as a standalone product or as part of this comprehensive fiber cleanse program.

The Cleanse Away 7-Day Renewal Kit is a gentle, unique three-step liver cleansing program that features three products -- AM Citrus Cleanse, Daily Fruit & Fiber, and PM Purify -- with proven ingredients that deliver a noticeable difference in just seven days. With no hidden ingredients or undesirable side effects, Cleanse Away is safe for anyone 13 years or older for frequent or long-term use. The kit and its standalone products are currently available at www.rainbowlight.com and The Vitamin Shoppe nationwide.

Rainbow Light's director of herbal product formulation, Christopher Hobbs, an internationally renowned herbalist and author, formulated these products after successfully using them in his clinical practice for over 30 years.

"We attained our leadership position in the natural nutrition industry by staying away from fad ingredients that are not backed by research," said Linda Kahler, president of Rainbow Light. "To the cleanse market, we bring a promise of pure, high quality and safe ingredients combined in time-tested formulas. While these products are not miracle pills, they will help our customers achieve a healthy lifestyle, enhancing their wellness and longevity."

"As more customers become interested in internal cleansing, they are increasingly asking for safe and all-natural products," said Eric Cohen, supplement expert for The Vitamin Shoppe. "Rainbow Light is a trusted brand in the natural supplement industry; we are pleased to be the first retailer selling the Cleanse Away 7-Day Renewal Kit at our stores nationwide."

The first step in the Cleanse Away program is the AM Citrus Cleanse, the only product providing the benefit of a legendary liver flush that regulates stimulation of bile production from the liver. Made with freshly squeezed citrus juices, olive oil, ginger and garlic, it is an effective way to promote the release of wastes from the liver. This benefits the entire digestive system, improving skin tone and increasing feelings of vitality and well-being. For the first time, this traditional, time-tested formula is available in a tasty, ready-to-go single-serve packet (as standalone purchase or in the kit) that can be mixed in water or apple juice. It is safe for long-term or daily use.

"Ninety percent of diseases are a result of a poorly functioning colon. Regular internal cleansing is absolutely necessary for our bodies," said Christopher Hobbs. "Cleanse Away is a comprehensive liver cleansing formula that eliminates the toxin build-up that comes from processed foods and contaminated soil. In addition to eliminating toxins from the body, it can improve immunity, the digestive system, skin, energy and vitality."

The second step, Daily Fruit & Fiber, helps the body excrete toxins from the liver. Americans eat much less fiber than our ancestors -- by a ratio of at least 10-to-1. Daily Fruit & Fiber has far more fiber from whole food sources (such as apple, beet, organic flax, chia seed, fig, plum, pomegranate, pineapple, banana, millet and sunflower sprouts) than any other currently available product -- up to 7 grams of daily fiber. It promotes healthy digestion, bowel regularity, normal appetite and weight control. It is the most comprehensive digestive support product to deliver both soluble and insoluble fibers from whole food sources, as well as prebiotics and probiotics, digestive herbs and detoxifying green foods to promote optimal cleansing. Each single-serve packet mixes easily with water or juice and is safe for long-term daily use as a fiber supplement.

Liver stasis (or liver Qi stagnation) can lead to hormone imbalances, digestive disturbances, irritability, decreased nutrient absorption, and other undesirable symptoms. In a nation that has problems with constipation (the average movement for Americans is every few days), Cleanse Away's third step, PM Purify, supports nightly liver renewal, gentle detoxification and morning regularity. With purifying, protective and cleansing herbs, it counters digestive disturbances, irritability, restless sleep and fatigue. While promoting robust digestion, PM Purify improves skin health and restores vitality. It is safe to use for seven to 10 days in one course.

According to Senior Director and Product Formulator Marci Clow, "One day a week of light eating or a raw foods diet along with a liver flush can significantly improve regularity and cleansing, which in turn promotes health, immunity and vitality. Cleanse Away 7-Day Renewal can be taken for a week to 10 days every season to maintain a high level of wellness."

The Cleanse Away 7-Day Renewal Kit is vegetarian and has no artificial colors, flavors, sweeteners, preservatives or additives, which are found in some vitamin products. It contains no lactose, soy, gluten or yeast and is free of magnesium, preventing harsh side effects such as cramping, bloating, diarrhea, headaches and sleep disturbances.

About Rainbow Light®

Since its founding in 1981, Santa Cruz-based Rainbow Light Nutritional Systems (www.rainbowlight.com) has grown to become the leading formulator and manufacturer of science-based, all-natural, food-based supplements.

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