SOURCE: BRICK BREWING CO. LIMITED

Brick Brewing Co. Limited

May 04, 2017 06:00 ET

Raise a Brew for the New Look of Waterloo Brewing

KITCHENER, ON--(Marketwired - May 04, 2017) - Waterloo Brewing, the craft beer division of Brick Brewing Co. Limited ("Brick" or the "Company") (TSX: BRB), Ontario's largest Canadian-owned brewery, today unveiled a new look, identity and website for its award-winning family of expertly crafted beers.

"Our company was the first craft brewer in Ontario", said George Croft, President and CEO. "When we produced Waterloo Dark in 1984, it was the first hand-crafted dark lager in Ontario. We make it with four simple ingredients – barley, hops, yeast and water – and it quickly became the bestselling dark beer in the province. The new design and identity of Waterloo Brewing reflects a rediscovery of what our brewery stands for; and it starts with the boar and the beer. Every batch we brew is crafted with an obsession for quality. We hand select the barley and hops. Every step in the brewing process is designed to produce the highest possible quality beer – and we stubbornly refuse to compromise at any point along the way. So when you Pour the Boar, you're getting the finest quality craft beer available in the country" added Mr. Croft.

"The original label for Waterloo Dark featured an image of a wild boar", said Gary Matthews, Brewmaster, Waterloo Brewing. "Though there are many stories surrounding the boar's head, to us it stands for the exacting quality standards we stubbornly refuse to compromise. We have the highest product quality standards of any craft brewer in Canada and you can taste the difference. Every one of our core Waterloo craft beers was awarded a gold medal for product quality at Monde Selection in Belgium, the global standard for excellence in product quality".

Waterloo Brewing is equally excited to announce the launch of their new website. "We've redesigned this site to connect with craft beer drinkers who want to learn a little bit more about us, or get involved in our craft beer community" said Sean Dennis, Director of Marketing. "We've also included an e-commerce component that now allows our craft beer aficionado the opportunity to don our new Waterloo Brewing swag. It's all very exciting and we hope we'll see you soon."

Waterloo Dark, Pilsner, IPA and Amber are available at the LCBO and The Beer Store in 12 bottle packs and 473mL tall cans.

About Brick Brewing
Brick is Ontario's largest Canadian-owned brewery. The Company is a regional brewer of award-winning premium quality and value beers and is officially certified under the Global Food Safety Standard, one of the highest and most internationally recognized standards for safe food production. Founded in 1984, Brick Brewing Co. was the first craft brewery to start up in Ontario, and is credited with pioneering the present day craft brewing renaissance in Canada. Brick has complemented its Waterloo premium craft beers with the popular Laker brand. In 2011, Brick purchased the Canadian rights to Seagram Coolers and in 2015, secured the exclusive Canadian rights to both LandShark and Margaritaville. In addition, Brick utilizes its leading edge brewing, blending and packaging capabilities to provide an extensive array of contract manufacturing services in beer, coolers and ciders. Brick trades on the TSX under the symbol BRB. Visit us at www.brickbeer.com.

Forward-Looking Statements
All statements in this press release that do not directly and exclusively relate to historical facts constitute forward-looking statements as of the date of this press release. Forward-looking statements generally can be identified by the use of forward-looking terminology such as "may", "will", "expect", "intend", "anticipate", "seek", "plan", "believe" or "continue" or the negatives of these terms or variations of them or similar terminology. Although the Corporation believes that the expectations and assumptions reflected in these forward-looking statements are reasonable, undue reliance should not be placed on these forward-looking statements, which are not guarantees and are subject to certain risks, uncertainties and assumptions, which may cause actual performance and financial results to differ materially from such forward-looking statements. The forward-looking statements included in this press release are made only at the date of this press release and, except as required by applicable securities laws, the Corporation does not undertake to publicly update such forward-looking statements to reflect new information, future events or otherwise.

Image Available: http://www.marketwire.com/library/MwGo/2017/4/27/11G137161/Images/Waterloo_can_with_Monde_Selection_gold_award-c0ade1199936be46ab80cb117dfaa2fd.jpg

Contact Information

  • For further information:
    Sean Dennis
    Director of Marketing
    (519) 742-2732 Ext.142