MADD Canada

MADD Canada

June 28, 2012 15:15 ET

Raising a Glass to Toast Canada's Birthday? Put the Keys Away, Say MADD Canada and Allstate Canada

OAKVILLE, ONTARIO--(Marketwire - June 28, 2012) - With July 1st falling on a Sunday this year, Canadians have all weekend long to mark the nation's birthday. MADD Canada and Allstate Insurance Company of Canada are asking people to leave the driving to someone sober if their Canada Day celebrations include alcohol or drugs.

"Whether you're joining your community's official Canada Day celebration, spending the weekend at the cottage, taking the boat out on the lake or hitting the trails this weekend, please keep safety in mind," said MADD Canada National President Denise Dubyk. "We don't want anyone to become another impaired driving statistic."

In Canada, between 1,250 and 1,500 people die in impaired driving crashes every year, and another 63,000 people are injured.

MADD Canada and Allstate Canada are urging everyone to help prevent impaired driving by:

  • Committing to never drive any vehicle while impaired or accepting a ride with an impaired driver.
  • Arranging for a designated driver, taxi, use of public transit or overnight accommodations if you plan to be drinking or doing drugs.
  • Calling 911 to report any suspected impaired driver to police.

"Despite the obvious risks, tragic consequences and safe available alternatives, people still drive impaired," said John O'Donnell, President and Chief Executive Officer, Allstate Insurance Company of Canada. "Allstate and its agents are committed to working with MADD Canada to promote sober driving and raise awareness about the dangers of impaired driving so we can keep our families, friends and communities safe from this shameful practice."

Anyone hosting Canada Day parties this year should also be aware of their responsibilities and how they can ensure their guests don't drive impaired. Have food and non-alcohol beverages available, know who's going to be driving, have numbers available for taxis and be prepared to have intoxicated guests spend the night. Hosts should also take care not to serve or make alcohol available to anyone who is or may be intoxicated, nor should they encourage intoxication by serving extra-strong drinks, double shots or high alcohol content beer. For more information on the legal responsibilities of party hosts, visit MADD Canada's web site at www.madda.ca for resources on host liability.

25 Years of Partnership

This year, MADD Canada and Allstate Insurance Company of Canada celebrate 25 years of partnership in the effort to stop impaired driving. Allstate Canada has been the lead sponsor on all MADD Canada programs at various times over those years, and has also been a supporting partner in the publication of numerous statistical, research and liability reports. Currently, Allstate Canada is the National Sponsor of the 2011-2012 School Assembly Program, Title Sponsor of Project Red Ribbon and Official Sponsor of Campaign 911.

About MADD Canada

MADD Canada (Mothers Against Drunk Driving) is a national, charitable organization that is committed to stopping impaired driving and supporting the victims of this violent crime. With volunteer-driven groups in more than 100 communities across Canada, MADD Canada aims to offer support services to victims, heighten awareness of the dangers of impaired driving and save lives and prevent injuries on our roads. For more information, visit www.madd.ca.

About Allstate Insurance Company of Canada

Allstate Insurance Company of Canada is one of Canada's leading producers and distributors of home and auto insurance products. "The Good Hands Network®" enables consumers to contact Allstate Canada through one of 92 community-based Agencies, directly online at www.allstate.ca and through the Customer Contact Centre at 1-800-Allstate. Allstate Canada is committed to making a positive difference in the communities in which it operates and has partnered with organizations such as Mothers Against Drunk Driving (MADD Canada), Crime Stoppers, United Way and Junior Achievement. In 2010, Allstate Canada, in partnership with the National Hockey League Players' Association (NHLPA), created the Allstate All-Canadians program, a mentorship program designed to guide the next generation of Canada's hockey youth. Learn more about this program at www.allcanadians.com. To learn more about Allstate Canada, visit www.goodhandsadvice.ca or www.allstate.ca.

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