February 14, 2012 14:46 ET

Raising Money for GTA Schools Easy as Doing Grocery Shopping

On-Line Grocer with Heart, Launches on Valentine's Day in GTA

TORONTO, ONTARIO--(Marketwire - Feb. 14, 2012) - There's a new on-line grocer in town called, and it has its sights on giving back to the community. The organic and natural products on-line retailer donates 15% of the value of every sale, to a local school or charity of the customer's choice. That's good news for moms who know all too well how many cupcakes it takes to ice, in order to raise funds for their child's school. is different than other local online grocers - it sells only organic and natural grocery, household, personal care and beauty products. The unique assortment allows families to stock up on their favourite organic and natural products at very competitive prices to a bricks-and-mortar retailer. The only difference of course, is the ease and convenience of having groceries delivered to your front door, with a 15% charitable donation made on each sale.

"Our donation partner list is quite extensive and includes all schools in the GTA. There are well-known charities to choose from as well, like the Sunnybrook Foundation," cited co-founder of, Jasmin von Teichman. "My husband and I came up with the concept for this company when we were trying to come up with a better way of raising funds for our children's school, that was more productive and lucrative than the average bake sale," said Jasmin.

Moms know better than anyone that it takes quite a few bake sales to raise a nominal amount of money for their child's school, and that can be frustrating. With cuts to the arts and extracurricular activities at many schools in the GTA, it is becoming a growing concern for a number of families. Raising money by simply doing your weekly grocery shopping can mean extra gym equipment, musical instruments, field trips and other programs added to a child's education.

"We aren't marking up our products by 15% to make this work, so there's no catch. is simply an easier and more effective tool for raising money. Over the course of one year's worth of grocery shopping, just think of the money you can contribute to a school or charity without it actually costing you a cent," concluded co-founder of, Matthew von Teichman.

"I love the way works. I'm not fumbling for my chequebook, or searching for toonies to help the school get a much sought after new playground," said Diane McDonald, past President, Bennington Heights Home and School Association. "I buy the groceries I want and the school gets the fundraising dollars it needs," said Diane. officially launches in the GTA this Valentine's Day and encourages Torontonians to shop and take heart, by putting their dollars to good use in their local community!

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Editors Take Note: - Co-founders of are available for an interview by contacting dvCommunications

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