Penelope James Public Relations

Penelope James Public Relations

February 02, 2006 01:59 ET

RAJAR - Radio audience figures released

LONDON, ENGLAND--(CCNMatthews - Feb. 02, 2006) -

RAJAR Data Release - Quarter 4, 2005

- 90% of UK population listen to the radio
- Digital radio ownership up over 100% in the past year

UK radio audience quarterly data, compiled by RAJAR Ltd (Radio Joint Audience Research) is released at 07.00 hours today, Thursday February 2, 2006.

The percentage of people tuning in to their radios in Quarter 4, 2005 remained stable at 90% of the UK population (15 years plus). Weekly reach was 44,439,000, up by 54,000 listeners quarter on quarter (Q4, 2005 vs. Q3, 2005) and up 623,000 year on year (Q4, 2005 vs. Q4, 2004).

(This weekly reach figure is the number of people (adults 15+) in the UK who listened to a radio station for at least five minutes in the course of an average week during Quarter 3, 2005).

Additional data compiled by RAJAR and to be announced later today reveals that the number of adults who own a DAB (digital radio) or claim to listen to the radio via DTV (digital television) or via the Internet has increased from 23.8 million adults last quarter (48.1%) to 24.6million adults (49.8%) this quarter.*

The share of hours of radio listening via a digital platform has increased to 11%, up from 10.5% in Quarter 3, 2005 and radio listeners are choosing to tune in to their favourite stations via a wider range of platforms and devices than ever before.

Digital Radio: 11.1% of adults now live in households which have a digital radio, an increase of over 100% year on year (Q4, 2005 vs. Q4, 2004).

Digital TV: 35.8% of adults claim to have listened to the radio via digital TV and 20.3% say they listen to the radio via DTV at least once a week, an increase of 13.4% year on year and 56% when compared with Q4, 2003 data.

Internet: 20.2% of adults claim to listen to the radio via the Internet, with 28.6% saying they have visited a radio station web site (up from 25.8% Q4, 2004 and 23.1% in Q4, 2003). 13.7% listen to a UK national station, an increase of 27% year on year and 65% when compared with Q4, 2003 data.

Mobile phones: 3.1 million adults with a mobile phone (8.8% of mobile phone owners) now claim to listen to the radio via their mobile phones. This figure has risen to a record 3.1 million, from 2.5 million in Q4, 2004 and 1.9 million in Q4, 2003. Adults aged 15-24 (1.3 million) are the most likely to listen, accounting for 20.5% of the overall 15-24 population.

MP3 Players: - RAJAR research reveals that 19.5% of adults own an mp3 player (9.6 million). Of these, 2.3 million claim to listen to music or other audio on it everyday.

Detailed data and individual radio station data, for both BBC and Commercial Radio stations, is available on the RAJAR web site at www.rajar.co.uk.

* This data was obtained by applying the platform shares for the hours reported in digital households on RAJAR Q4 2005 results.

ENDS

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